Measuring the success of your business is simple, right? All you have to do is take a look at your products and services to determine how successful your business is in the eyes of the great majority. You may use sales as a factor to gauge success. However, there are different factors and scenarios that can lead to successful sales. For example, say you are running a thriving promotional ad campaign on your Facebook page. This campaign has influenced many consumers to purchase your products; however, they purchase once and do not return. How does short-term success effect your long-term success? To fully comprehend your target market, and to understand how and why consumers purchase your products, businesses must revert to the tried-and-true method of survey research. Continue reading →
What are the 10 Issues to Consider when Designing Online Surveys, Post 1 of 10
The sudden arrival of so many online survey solutions and various online survey tools has created the false impression that anyone can write a good quality survey. How hard can it be, right? The reality is, there are many important practical issues to consider when designing an online survey to ensure you collect the highest quality data possible.
Throughout this blog series, we will cover the 10 issues that arise in online survey design.
Issue #1: Data collection method
The method in which you conduct your survey can have a significant impact on the feedback you receive. Some questions may draw different answers if asked in a paper survey, an online survey, or in a telephone and face-to-face interview. In online surveys, paper surveys, or mobile surveys, visual design elements have a major impact on how questions are read and interpreted by survey respondents. In telephone or face-to-face interviews, words are given more importance because of the conversational format. When designing an online survey or mobile survey, be aware of the types of questions you are asking, and ensure that they are in-line with your method of online data collection.
Using survey software to administer survey research is a powerful tool that market researchers use to gather data. Advanced survey software providers have survey solutions for all modes of survey research, including: online surveys, paper surveys, phone surveys, to the more recent introduction of mobile surveys. Available survey solutions have led to widespread use of quantitative surveys, across all survey modes, to collect, analyze, and use data to formulate strategies for a more effective business model, create targeted marketing strategies, enhance customer service, and much more. Executed correctly, survey research can benefit market researchers with reliable and useable data, and improve research ROI. Continue reading →
No matter what industry you are in – business, education, healthcare – you will use surveys as an important tool to collect respondent data. Any industry can benefit from conducting surveys. A great survey solution is advanced survey software. Businesses use survey software to create marketing surveys, product surveys, customer satisfaction surveys, employee satisfaction surveys, and many more. Educators use survey software to create student surveys, course evaluations, and can even create and administer student assessments. And those in healthcare can use survey software to administer patient satisfaction surveys, health assessments, and other health-related surveys. In many advanced survey software solutions, mobile applications are available to administer on mobile devices such as iPads, iPhones, and tablet PCs.
No matter what objectives the researcher has for a survey, results are only reliable and valid if the survey questions are prepared and administered correctly and in the proper survey mode. Some surveys are poorly written or they are targeted to the wrong audience, generating inaccurate data. Here are a few tips for designing surveys and developing survey questions. Continue reading →
Businesses and researchers across all industries conduct surveys to uncover answers to specific, important questions. These questions are varied, cover a diverse range of topics, and can be asked in multiple formats. Your questions should be strategically planned and structured in the best way possible in order to receive the most accurate data. When structuring your survey questions, consider the following:
The main goal of the survey
How you plan to apply the survey data
The decisions you will make as a result of the survey data
What are the 4 main reasons why businesses and researchers should conduct surveys? Continue reading →
Your survey research project may require a combination of various data collection methods. A mixed methodology approach to data collection can assist in maximizing your survey response rate or to communicate with hard-to-reach respondents.
There are many methods of data collection. Depending on your research requirements, you can provide your respondents with options and accessibility through a combination of the following modes of survey research: Continue reading →
At many tradeshows and seminars, we are frequently asked many common questions. A couple of our common questions include “What is Snap Survey Software?” and “How do you compare to those monkey surveys?” (That’s one of our favorites!) One common question in particular, however, is related to survey design – “Should demographic questions be included at the beginning or at the end of a survey?”
Many survey researchers will answer “Definitely at the beginning,” and others will say, “No, at the end is the best place.” Some may even suggest putting the most important demographic questions at the beginning and save the less important demographic questions for the end. Continue reading →
Why is it important to develop a plan for your online survey?
A survey begins when an individual or organization is challenged with a business problem and the existing data, if accessible, has inadequate data. At this moment, the survey researcher or survey research team will need to consider if the necessary data can be collected by administering a survey, and in what mode: paper survey, online survey, mobile survey, etc. If the requirements include: responses from a number of people; quick turnaround on results; and collect specific information to support a business decision, then an online survey is the most appropriate method of data collection.
A well-planned survey project plan will help focus your plan objectives, map your implementation, and prepare you for data analysis. Proper planning will result in an effective and efficient survey project plan. Gathering the data you need will allow you to focus on implementing well-supported business decisions.
A clearly devised survey project plan will answer the following questions: Continue reading →
Many Snap Surveys customers choose Snap Survey Software because it gives users the flexibility to run surveys in a range of modes, including: paper, scanning, online, PDA, kiosk, mobile, and phone.
Depending upon your audience, paper surveys can prove more effective than online surveys for collecting responses. Administering paper surveys in conjunction with other survey modes can also help boost response rates, particularly if you need to target harder to reach communities or fulfill strict quotas. Snap Survey Software gives you the flexibility to find what works best for you!
Are you stumped for ideas on where to start with your paper survey? Are you looking for some inspiration to create logical survey questions and eye-catching paper survey design ideas? Take a look at some of our sample surveys below. Continue reading →