Bias in Face to Face Customer Satisfaction Surveys

Is there bias in face to face customer satisfaction surveys?

Let’s say you decide to try a new restaurant. The friendly waitress suggests wines as well as offers appetizer and dinner specials. You decide to skip the appetizer and just order your main dish off the menu. Your meal arrives promptly with good sized portions, beautifully presented, and your waitress leaves you to enjoy your meal.  There is just one problem. The food tastes horrible! It certainly isn’t the worst meal you have ever had, but it’s a meal that is plain and very little flavor. The restaurant did not make any mistakes, but you have no intention of returning the meal and demanding a new one. Instead, you quietly continue to eat your meal and make a mental note that you would never return to the restaurant. Continue reading