Conduct a New Product Market Research Survey in 8 Steps
New product market research surveys are used to collect consumer feedback about a new product or a new product concept. The product can be anything from a household item such as food or a toy, to larger item such as a kitchen appliance or television. Whatever the product may be, small or large, the process of managing the new product market research survey will remain the same, from start to finish.
Process of managing a new product market research survey
- Choose your preferred survey method: online survey, paper survey, mobile survey, phone survey, face-to-face interview, etc. Online surveys and mobile surveys can be more cost effective. However, remember, keep your target respondents in mind. Some consumers may not have access to a computer or mobile device. Some respondents may be more accessible through mailed paper surveys.
- Discuss the survey with other department managers such as product managers, marketing, advertising, sales, engineering, and finance. Managers from other departments will have insight into the information they want to obtain from the product research survey. As the market researcher, you can take the information you gather from the managers and turn it into properly phrased and formatted question types. Continue reading