Including an Opt Out link in email survey invitations

As well as major changes to the way in which data is handled, the General Data Protection Regulation (GDPR) has also given individuals greater control over their personal data, how it’s used, and the interactions they have with organizations.

One of the ways in which you can ensure your surveys reflect these changes is by including an Opt Out link in every survey invitation email that you send to potential respondents.
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Including a Consent Question in a Survey

As part of the General Data Protection Regulation (GDPR), all organizations must have a documented, lawful basis for processing personal data.

If you decide to use consent as the basis for collecting and processing survey response data, you will need to provide potential respondents with the relevant information so that they can give informed consent before proceeding with a survey.

How to include a consent question in your survey

One of the simplest ways to obtain a respondent’s informed consent to collect and process their personal data is by including a specific question at the start of a survey. There are a few things to consider when adding a consent question to your survey: Continue reading

Anonymization of Respondent Data in Online Surveys

Learn how to anonymize survey respondent data, but successfully track completion

We’ve create a helpful worksheet to get you started. We’ll walk you through the steps to upload your respondent database to Snap WebHost. From there, you’ll be able to send an email invitation that includes a unique respondent identifier.

You will be unable to match the survey responses to a given respondent.  You can, however, track whether a given respondent has responded and if not, send them reminder emails.

This worksheet is part of our GDPR (General Data Protection Regulation) series of worksheets. The GDPR applies only to personal data. The obligations under the GDPR do not apply to anonymous data. We offer several options to anonymize your surveys, including the option to run anonymous surveys using Snap WebHost. Continue reading