Join us tomorrow, Thursday, September 12, 2013 for a FREE webinar on the topic of: Summer Camp Round-up on Survey Analysis
When: Thursday, September 12th
Time: UK: 15:00 BST / 16:00 Europe | US: 10:00 AM EDT
Presenter: UK Snap Training Consultants Marc Ellison and Nathan Pritchard
In this round-up Snap Summer Camp session, UK training consultants Marc and Nathan will be going through some of the questions and answers concerning analysis and reporting from previous Snap Summer Camp sessions. You’ll be able to submit questions about reporting and analysis in Snap Survey Software during this session as well. Continue reading
What is Gap Analysis in Snap Survey Software?
Advanced survey software solutions provide the capabilities to conduct Gap Analysis. Gap Analysis shows the difference between how important attributes are to your survey respondents and how satisfied respondents are with those attributes. Gap Analysis is a useful way to compare the results from your satisfaction survey questions and importance survey questions, and allows for easy interpretation.
By comparing satisfaction and importance scores on your chart, you can use gap analysis to identify priorities for improvement.
Gap Analysis indicates that if the satisfaction bar is shorter than the importance bar, the company may be experiencing an issue! Below is an example of a Gap Analysis chart. Continue reading