When designing surveys, there are basic elements to consider when composing properly designed survey questions
As you begin to plan and develop your survey, you must first determine what information you want to collect, which then guides you through choosing which questions to ask, how to ask them, and of whom. Be precise. you should be creating questions that are as precise as possible. Precision questions have the highest degree of accuracy as a result of the participants’ ability to recall events with ease. When asking questions about events, activities, and behaviors, the following components contribute to improving the precision of your survey questions. Continue reading
Introduction: Blog Series: 7 most common mistakes in gathering customer feedback – and how to avoid them
We at Snap Surveys, a leading survey software and service solutions provider, partnered with Brand Republic, the UK’s leading online destination for people working in the marketing and communications industries, to explore how brands are capturing customer feedback and what they do with the findings.
Feedback is a powerful tool, but it needs to be collected and used correctly
When it comes to gathering customer feedback, marketers these days have an embarrassment of riches, thanks to the internet and that 24/7 global chat room called social media. In fact, there is now a bewildering array of feedback tools that marketers have at their disposal, regardless of whether it is even appropriate to solicit consumer opinion in the first place. Continue reading
Understand the value of customer retention
Many companies realize that customer retention
is extremely important. They recognize that losing valued, loyal customers is bad for the company’s long term revenue potential and overall success. Even though this is understood on a basic level, few companies – especially those companies providing a service
– seem to misunderstand what losing a single customer can mean to their business.
Example: Sandra took her car to an auto maintenance facility for trouble with her oil gauge. Sandra knows very little about cars, so she decided it would be wise to have her car towed to the closest auto maintenance facility to be serviced. The mechanic on duty treated Sandra with absolute condescension. He acted as if Sandra should know much more about cars and how to check her own oil. Upon completion of service, the mechanic charged Sandra for 2 hours of service even though Sandra had only waited an hour for her oil to be checked and changed. It was obviously a bad experience for Sandra, and she had no intention of returning to that auto maintenance facility for future services, nor would she recommend their services to friends and family.
Take customer satisfaction into consideration when developing strategic business decisions.
The most efficient way to measure customer satisfaction is to develop customer satisfaction surveys with the help of a good survey software solution. An advanced survey software solution can manage multi-mode survey research methods – produce the same survey in different formats; including online surveys, mobile surveys, paper surveys, and more – depending on the best method to reach your target customer base. Customer satisfaction surveys are designed to give you anonymous and unambiguous insight into your customers’ thoughts and perceptions pertaining to your products, services, programs, and your organization as a whole. They can also provide valuable information leading to what needs to be changed in order to retain lasting customer relationships.
Customer segmentation will allow you to target specific groups of customers effectively
When it comes to interacting with customer service, your customers will choose the channels with which they are most comfortable and provides them with the best customer experience. Some customers choose to purchase products at a store, and when it comes time to engage with customer service, they may choose to inquire in-person, make a phone call, or even <gasp!> write a letter. Yes, people still write letters. Others may choose to purchase products online, keeping the interaction with customer service all digital and inquire with question via email, live chat, Twitter, or Facebook. There are even those customers that choose to purchase a product online, but prefer the interaction of a phone call with a live customer service representative, or there are those customers that purchase in a store, but prefer to interact with customer service online. Your customers’ customer service needs are diverse, so you need to accommodate.
Avoid over-surveying your customers with these strategies
Surveying your customers is a great way to learn more about customer satisfaction, areas where your products, services, or overall organization needs improvement, perceptions about your brand, and many more. However, over-surveying your customer base can cause a decline in response rates and may also weaken the value of your surveys.
Your customers are flooded with requests for feedback through online and email surveys, mobile devices, and through many social media outlets. Don’t be that organization that inundates their customers with incessant requests for feedback.
Here are six strategies to tactfully gather feedback from customers while at the same time ensuring that you are not overwhelming your customers, or worse, damaging the customer relationship. Continue reading
Try online customer surveys to gather information for marketing your business
You may be pleasantly surprised at the overall effectiveness and bold accuracy of a well-planned and structured, anonymous online customer survey. Survey respondents generally tend to be more straightforward and honest with responses when their identity remains anonymous. It’s the same reason why some people prefer to comment on online content anonymously, or even why someone may choose to take part in a witness protection program for their safety when testifying in court. When survey respondents are worried about being recognized, they are simply not as willing to tell the complete, honest truth. Continue reading
What do your customers see and experience?
As we continue to recognize National Customer Service Week, we invite you to view an interesting blog post by Sam Fiorella, Chief Strategist at Sensei Marketing. Do you know what your customer doesn’t see? Sam gives us an interesting customer perspective – what they really see and experience.
Your customer does not see how unrealistic their demands are. They see how you respond.
Your customer does not see your profit and loss statement, nor do they care. They see their shrinking wallet and what you plan on doing to help them with that.
Your customer does not see the price of a product. They see the value it gives them.
Your customer does not see the volumes of transactional and demographic data you’re collecting. They see that you’ve offered a product that you’re overstocked on rather than a product they need.
Your customer does not see the 754 unread emails in your inbox. They see your attempt to reach out and just say “hello”. Continue reading
Is there bias in face to face customer satisfaction surveys?
Let’s say you decide to try a new restaurant. The friendly waitress suggests wines as well as offers appetizer and dinner specials. You decide to skip the appetizer and just order your main dish off the menu. Your meal arrives promptly with good sized portions, beautifully presented, and your waitress leaves you to enjoy your meal. There is just one problem. The food tastes horrible! It certainly isn’t the worst meal you have ever had, but it’s a meal that is plain and very little flavor. The restaurant did not make any mistakes, but you have no intention of returning the meal and demanding a new one. Instead, you quietly continue to eat your meal and make a mental note that you would never return to the restaurant. Continue reading
Why use online survey software to administer customer surveys?
As with the environment of any business, there is always going to be the threat of competition. In many industries, the number of new entrants has increased causing fierce competition. With this increased competition, it is taking increased efforts to generate sales leads and secure sales. When you administer customer surveys using online survey software, you are essentially creating a competitive advantage. Customer surveys provide businesses with accurate and effective results and data analysis of what customers want and need from your products and services, necessary to make important business decisions that affect your customers. Customer surveys also uncover any issues customers are experiencing. This is especially important for customer retention. Learning what issues customers are having and developing strategies to fix those problem areas can help you retain long-term customers. Continue reading