Advantages and Disadvantages of Customer Satisfaction Surveys

As we have discussed in recent Snap Survey Software blog posts, taking customer satisfaction into serious consideration is a key factor in developing a successful, lasting business.  If your company is not gathering customer feedback, you may be making strategic business decisions that are not in line with your customers’ interests, which could have a negative effect on your business.

The most efficient and economical way to measure customer satisfaction is to create customer satisfaction surveys with the help of a survey software solution. An advanced survey software solution can manage multi-mode survey research methods – produce the same survey in different formats;  including online surveys, email surveys, paper surveys, mobile surveys, kiosk surveys, and telephone surveys – depending on the best way to reach your customer base. Customer satisfaction surveys are designed to give you anonymous and unambiguous insight into your customers’ thoughts and perceptions of your products, services, programs, and your company as a whole, as well as information leading to what needs to be changed in order to retain lasting customer relationships.  Continue reading

Can a Customer Feedback Survey Help Your Business?

It is the goal of any business to foster and build strong working relationships with their customers. Businesses must listen to and meet the needs of customers in order to generate sales and remain a successful, profitable business. Many times, businesses are faced with customers who stop transacting sales or business deals, and decide to go elsewhere, leaving the businesses wondering – what went wrong?

Why do customers leave? It is a question that haunts many businesses.  The relationship seems to be going well with the customer, and then, it happens. The customer goes away. There wasn’t a warning, a complaint, or even a fond farewell. One day, the customer simply stops the business relationship.  Continue reading

Factors to Consider when Creating Customer Surveys

Many, if not all, industries use customer satisfaction surveys to gather customer feedback. Survey data from customers is used to plan, formulate strategic business strategies and solutions, and make informed business decisions, which improve overall performance. At times, it can be a difficult and laborious task to develop and execute an efficient process of surveying large numbers of customers in a way that produces meaningful results. To get the most use out of your survey research, prior to administering a customer satisfaction survey that targets a sample of customers, take the following factors into consideration:  Continue reading