Customer Satisfaction vs. Customer Loyalty. Do You Know the Difference?

Do you know the difference between Customer Satisfaction and Customer Loyalty?

Let’s start by defining the two.

Customer Satisfaction is a measurement of customer attitudes toward products, services, and brands.

customer-satCustomer Loyalty has two parts. Customer Loyalty is made up of loyalty behavior and loyalty attitudes. The first, loyalty behavior (i.e. customer retention) is the act of a customer making repeat purchases from a brand rather than choosing a different, competing brand. The second is loyalty attitudes which are a customer’s opinions and feelings about products, services, or brands that are associated with repeat purchases. At times, a customer can display loyalty behavior without loyalty attitude.  And vice versa, a customer can display loyalty attitude without exhibiting any loyalty behavior.

Customers are the link to business success, but every day businesses lose customers to competing businesses. Your business simply cannot afford to lose customers to your competition. Customer Satisfaction and Customer Loyalty should be on the forefront of planning. Both should be incorporated into the long-term goals of your business.  Continue reading

Do You Know the Value of Customer Retention?

Before you develop a plan for customer retention, you need to understand the value of customer retention

customer-retentionAny good business knows that customer retention is extremely important. Managers and leaders recognize that losing loyal customers is not good for the company’s long term revenue goals and overall success. Even though this is understood on a basic level, few businesses – especially those businesses that provide a service – understand what losing a customer can mean to their company.

Let’s take a look at an example.  Continue reading

Consistency is Key When Responding to Customer Satisfaction

Timely response to feedback from customer satisfaction surveys is the key to improving overall customer satisfaction

misinterpret-customer-feedback-survey-resultsThe ability to respond to customer feedback  in a timely manner is one of the main advantages of online and mobile customer satisfaction surveys. When gathering customer feedback, for example, their level of satisfaction with your products & services, a higher level of immediacy should be taken. Reacting to customer feedback immediately has become standard-business-practice for improving customer satisfaction on a respondent-by-respondent basis.

How can you respond immediately to those customers? This is where triggered email alerts come in very handy. Triggered email alerts are come in very useful when you want to receive notifications each time a specific action takes place in a customer satisfaction survey. You can program your survey to send triggered email alerts to specified email addresses when a respondent chooses a particular answer to a question or a set of questions. The person (or persons) in your organization receiving the triggered email alerts is able to immediately respond through a follow-up phone call or email.  Continue reading

Free Webinar Tomorrow: Design Hints & Tips

We welcome you to join us for a free webinar on questionnaire design hints and tips

Please join us, tomorrow, Thursday, March 20th as UK Training Consultant Marc Ellison will run one of our popular free hints and tips webinars.

survey-software-webinarWebinar title: Questionnaire design in Snap: hints and tips

When: Thursday, March 20th, 2014

Time: 15:00 GMT UK | 16:00 Europe | 11:00 AM US EDT | 10:00 AM US CDT | 9:00 AM US MDT | 8:00 AM US PDT

Marc will be covering design questions that surfaced during our recent customer satisfaction survey. Marc will also demonstrate some of the clever design techniques that we used in our recent “Big Quiz” plus more.

If you’d like to see a particular aspect of questionnaire design covered in this webinar, we welcome you to email us and we’ll do our best to fit in your topic.

» Register for this free webinar

Satisfied Employees Leads to Satisfied Customers

Employee Satisfaction Produces Customer Loyalty

Satisfied employees help produce satisfied customers. Satisfied employees are likely to assist customers with a more pleasant demeanor and a higher level of customer service. This creates a more satisfying customer experience, increases customer loyalty, and ultimately drives increased profitability.  Conversely, low employee satisfaction and overall low employee morale can negatively effect company operations greatly, causing dissatisfied customers and hurt profitability.

Any business, including your business, needs to focus efforts on front-line service staff – those employees that have direct, daily contact with customers. The connection between front-line employees and customers should be at the center of management attention. Managers need to take into consideration the additional factors that yield profitability at every level in the organization, including: investment in good, quality workers; technology that supports front-line employees; concrete recruiting and training practices; and compensation linked to employee performance.

Continue reading

The Key to Effectively Market to Customers is to Know Customers

Use online customer surveys to gather information to create effective marketing plans

The key to effectively marketing to customers is to know your customers. Your customers are your target audience and knowing your target audience inside and out gives you insight into their needs and wants. If you know what they need and want, you can develop marketing strategies that clearly communicate your important marketing messages. It seems like pretty simple, basic stuss, right? But the hard part is figuring out exactly what your customers want and expect from your products and services. How do you gather that information? Continue reading

Avoid Over-Surveying Your Customers

Avoid over-surveying your customers with these strategies

Surveying your customers is a great way to learn more about customer satisfaction, areas where your products, services, or overall organization needs improvement, perceptions about your brand, and many more. However, over-surveying your customer base can cause a decline in response rates and may also weaken the value of your surveys.

Your customers are flooded with requests for feedback through online and email surveys, mobile devices, and through many social media outlets. Don’t be that organization that inundates their customers with incessant requests for feedback.

Here are six strategies to tactfully gather feedback from customers while at the same time ensuring that you are not overwhelming your customers, or worse, damaging the customer relationship. Continue reading

Best of Survey Software Blog – Customer Surveys and Employee Surveys

Take a look back at some of the best customer survey and employee survey Snap Survey Software Blog topics throughout 2012 

We have highlighted some great topics in customer satisfaction, customer loyalty, customer service, employee satisfaction, employee loyalty, employee morale, and more…

Customer Surveys

Company Success Begins with Customer Satisfaction

Why Measure the Value of Customer Service?

Factors to Consider when Creating Customer Surveys

Measure Customer Satisfaction through Surveys

The Missing Link in Measuring Customer Satisfaction Continue reading

Free Webinar: Use Gap Analysis to Compare Survey Data, September 12

Compare survey results with Gap Analysis

Please join us on Wednesday, September 12th, 2012 for a free webinar – part of our free Snap Summer Camp 2012 webinar series.

Mind the Gap – Getting to Grips with Gap Analysis
Wednesday, September 12th, 2012
3:00 – 3:30 PM UK / 10:00 AM – 10:30 AM US EST

We welcome you to join in on a free Snap Surveys webinar. Snap Survey Software presents webinar:  Mind the Gap – Getting to Grips with Gap Analysis 

Many survey software users are measuring some form of satisfaction, whether it’s customer satisfaction, patient satisfaction, and even measuring satisfaction in the classroom via students through student evaluations. Gap Analysis is a very useful survey software analysis feature. Continue reading

3 Customer Loyalty Survey Mistakes

As we defined in yesterday’s blog post, Customer Satisfaction vs. Customer Loyalty, customer loyalty consists of two factors – loyalty behavior and loyalty attitudes. Loyalty behavior (or customer retention) is when customers make repeat purchases of current brands, rather than buy from competitor brands. And, loyalty attitudes are opinions and feelings about products, services, brands, or businesses that are associated with repeat purchases.

Customer loyalty is a critical component of maintaining a successful, long-term business. Customers that are vigilant users of your products or services are more likely to be repeat customers and recommend your business to others – keeping the business relationship alive and away from your competition.

Customer loyalty programs can be implemented into your overall business plan and be used to expand your business. Consider using online survey software to create customer loyalty surveys. Many experts believe that online customer loyalty surveys are a strong research method. By allowing customers to provide feedback and be more involved in the company experience, your business is building a stronger loyalty base and bond with your customers. Implementing a regular customer loyalty survey may cause a noticeable positive shift in your company’s overall loyalty. Continue reading