Consistency is Key When Responding to Customer Satisfaction

Timely response to feedback from customer satisfaction surveys is the key to improving overall customer satisfaction

misinterpret-customer-feedback-survey-resultsThe ability to respond to customer feedback  in a timely manner is one of the main advantages of online and mobile customer satisfaction surveys. When gathering customer feedback, for example, their level of satisfaction with your products & services, a higher level of immediacy should be taken. Reacting to customer feedback immediately has become standard-business-practice for improving customer satisfaction on a respondent-by-respondent basis.

How can you respond immediately to those customers? This is where triggered email alerts come in very handy. Triggered email alerts are come in very useful when you want to receive notifications each time a specific action takes place in a customer satisfaction survey. You can program your survey to send triggered email alerts to specified email addresses when a respondent chooses a particular answer to a question or a set of questions. The person (or persons) in your organization receiving the triggered email alerts is able to immediately respond through a follow-up phone call or email.  Continue reading

5 Steps to Better Survey Design, Step 1

As a long standing, leading survey software and services solutions provider, the staff at Snap Surveys has years of experience working with, and advising customers on how to get more from their surveys. This blog series provides 5 steps you can use to design and construct better, more effective surveys.

Step 1: Have clear objectives for your survey

survey-design“Whilst it is important to get feedback, companies should not bombard customers with surveys every time they use a service as it could get irritating.”

Be sure to have a clear idea of what data you want from the survey and how the data is going to be used. It’s very tempting when planning and creating a survey to ask every question you can think of – but don’t! Ideally, questionnaires should take no longer than 5 – 10 minutes to complete unless you have a particularly engaging topic or interest group. Continue reading