ASC Conference 2011: the importance of multi-mode surveys, respondent respect and more

Tamara Gooderham, Research Services Manager at Snap Surveys reviews the first day of the ASC 6th International Conference held on 22 & 23 September 2011: “Shifting the Boundaries of Research”.

Keynote speakers on the first day included: Tom Ewing, Social Media Knowledge Leader at Kantar (now at BrainJuicer), and Jeffrey Hennning renowned market research blogger and Chief Marketing Officer at Affinova. Continue reading