Which Survey Data Collection Method is Best?

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There are many methods for collecting survey data. Which method is the best for your research?

The method in which you conduct your survey can have a significant impact on the feedback you receive. Some questions may draw different respondent answers if asked in a paper survey, in an online survey or mobile survey, or in a telephone or face-to-face interview. In online, paper, and mobile surveys, visual design elements have a major impact on how questions are read and interpreted by survey respondents. In telephone and face-to-face interviews, words are given more importance because of the conversational format. When designing a survey, be aware of the types of questions you are asking, and ensure that they are in-line with your method of survey data collection.

One of the many strengths of Snap Survey Software is how easy it is to set-up the same survey for different modes of survey research: paper, online, and mobile. This enables you to engage with your respondents in the way they prefer to complete surveys, helping to increase response rates.

Did you miss our webinar on designing questionnaires for multi-mode surveys?

In this webinar, UK training consultants Marc and Nathan covered the fundamental differences between each mode and shared helpful tips on what to consider when creating surveys for different modes of survey research using Snap Survey Software. In this webinar, you can learn about:

  • New questionnaire templates designed to get the most from each mode
  • How easy it is to create multi-language, multi-mode surveys
  • How to optimize Snap Survey Software for efficient data entry of paper surveys
  • Features in Snap Offline Interviewer which make it even easier to manage mobile surveys on iPad, iPhone, Android, and Windows devices.

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