What is the role of images in online surveys? Produce interactive online surveys that engage with respondents and produce higher response rates.
Research conducted by Snap Surveys determined that respondents are more engaged with the subject of an online survey when questions are presented in a colorful and interactive way. The use of images in interactive questions is an effective way to engage with respondents in online research, and produce higher response rates. Why? Interactive questions play a powerful role in online research, similar in ways that images are used in other forms of creative communication - to communicate ideas, engage, entertain, and to trigger thoughts, actions, and even memory.
Interactive questions are a visual and engaging alternative to check boxes, with responses given by clicking directly on the image, as indicated below.
Fall is in full swing and there is no better place to enjoy the beautiful fall foliage than in New England.
In fact, Portsmouth, NH, home to Snap Surveys US, was ranked #6 in Travel + Leisure’s 10 Most Beautiful Towns in America During Fall.
Photo credit: Jay Arbelo of Jay Arbelo Photography
Come visit Snap Surveys US! You can schedule a full or half-day survey software training session at our Portsmouth, NH training facility, and spend some extra time enjoying autumn in New Hampshire and Maine. Take in the sights of the beautiful foliage, go apple-picking, indulge in apple pie and cider donuts, stroll through a pumpkin patch, take a hayride, and more.
We have many opportunities for survey software training. We run a full range of training sessions in survey design, paper survey scanning, analysis, including our new Snap Smart Reporting, and much more. We also offer customized training to help you get even the most complex survey project up and running.
For details on training opportunities in both our US & UK offices, visit the Snap Surveys training pages.
Photo credit: The photo used in this blog post was captured by Snap Surveys’ employee Jay Arbelo. Besides his stellar role as technical support, training, and services manager, Jay is also a talented photographer. Want to see more stunning photos by Jay? Visit the Jay Arbelo Photography Flickr page and ‘like’ his Facebook page.
Take a look at the advantages and disadvantages of the face-to-face data collection method
As with any research project, data collection is incredibly important. However, several aspects come into play in the data collection process. The three most crucial aspects include: the cost of the selected data collection method; the accuracy of data collected; and the efficiency of data collection.
Despite the rise in popularity of online and mobile surveys, face-to-face (in-person) interviews still remain a popular data collection method. A face-to-face interview method provides advantages over other data collection methods. They include: Continue reading
Trigger Personalized Email Reports from Your Online Survey
Do you need to share advice, guidance, analysis, and reports with your customers or colleagues? Our expert Research Services team can customize instant email reports for your online survey participants, including specific feedback, analysis, and guidance based on their answers. Upon completing the online survey, participants instantly receive a personalized email report.
Learn how the Snap Surveys Research Services team set-up instant email reports for Skills for Care, a UK organization helping local authorities assess their preparations for new government legislation. View the case study to find out what we did.
Read the case study ›
View a sample report ›
Access our new, helpful worksheet to learn how to send respondents to a customized webpage when ‘Save’ is selected
In our latest worksheet, find out how to include a ‘Save’ button in your online questionnaire so participants can save their responses and return to complete the survey at a later point. You can also find out how to redirect participants to a ‘Save’ page of your choice, such as your website or a customized webpage. You can even include replies from the survey on the page. If you are sending people to an external page, you can make the webpage specific to a respondent by including one or more survey variables in it. You can either: Continue reading
Check out our new look. We’ve updated look of the Snap Surveys Forum.
We’ve updated the Snap Surveys Forum look and feel to make it easier for you to use. Forum users can contribute questions or comments on specific topics, functionality, ideas, hints, tips, and tricks for discussion. Anyone wishing to contribute will need to create an account in the new forum.
Take a peak at the new Snap Surveys Forum.
Thanks to everyone who has contributed so far. The award for the most posts must surely go to John Lemon of the University of Aberdeen. Thanks John! Thanks also to Alan Thompson and Steve Whiley, who have been prolific contributors over the past few years. You can still access posts in the old forum.
When developing mobile surveys, take these 3 key mobile survey design tips into consideration
A respondent’s lifestyle and convenience are two important factors to take into consideration when you are trying to reach potential respondents. It’s no surprise that there is a continued increase in mobile survey usage, and Smartphones and tablets are changing nearly every aspect of our lives. A greater number of respondents are relying on their mobile devices and prefer the convenience of engaging in market research using mobile devices. In fact, according to findings of a study conducted by Salesforce, the 2014 Mobile Behavior Report , 85% of survey respondents said mobile devices are a central part of everyday life, and 83% of consumers say a seamless experience across all devices is somewhat or very important. Continue reading
Last month, in a previous blog post (5 Tips: Increase Response Rates of Course Evaluations), we discuss ways in which you can increase the response rates of your course evaluations. As we discussed, there has been an increased growth in the use of survey software for the development of online course evaluations. Higher education institutions have acquired integrated survey software systems that take a hybrid approach to survey administration, offering a choice of paper, online, or mobile survey administration, allowing you to better match the method of survey administration to the needs and preferences of respondents.
Taking a hybrid approach to course evaluations is one tip you can use to help increase response rates (view more tips). However, what do you do if you come across an increase in drop-out rates? If you’re struggling with low completion rates, there are several strategies you can put into practice to help increase rates.
Below are seven tips you can use to prevent low completion rates Continue reading
What are the advantages and disadvantages of Open questions in Course Evaluations?
Course Evaluations often times use Open questions (questions that prompt a unique response) for many reasons. Typically, Open questions are used to get qualitative information about the course, program, or instructor.
The answer box of an Open question is undefined and can accept different types of responses:
|| Of the 18 total classes in this course, how many did you attend?
|| What were the dates of the classes not attended?
|| What time of day did this course meet?
- Free Text or Literal Response
| Would you like to comment further on this course?
Note: Although you can ask for numeric, date, and time responses with an Open question, these types of responses are better suited in the format of a Closed question. Comments and opinions are the best answered in the format of an Open question.
What are the advantages and disadvantages of Closed questions in Course Evaluations?
In yesterday’s post (Choosing Between Open or Closed Questions for Course Evaluations), we discussed how you ask each course evaluation question and points for best construction of your course evaluation questions.
Course Evaluations will use a majority of Closed questions (one or more answers selected in a predetermined list of responses) for many reasons. Typically, Closed questions are used to get quantitative information about a course, program, or instructor.
In a Closed question, the specific answers are provided.
- Closed Question – Named Answer with Single Response
|Which applies to you? Full-time Student______ Part-time Student______
- Closed Question – Named Answer with Multiple Responses
|What was your reason for selecting this course?Major Requirement______Minor Requirement______Pleasure______Elective ______
- Closed Question – Ordered Answer Category
|Which applies to you? First Year Student?_____Second Year Student?______Third Year Student? ______Fourth Year Student?_______
- Closed Question – Ordered Answer Category Rating Scale Reponse
|How would you rate the professor’s knowledge of the course subject matter?Excellent___Good___Average___Fair____Poor____