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Increase Response Rates With New Interactive Question

Use our new interactive question to engage participants and increase survey response rates

Do your surveys get lower than expected response rates? Clickable image questions help engage participants, which in turn can lead to a better response rate and more accurate data.

To help you build more engaging surveys, we’ve designed a new clickable image question for satisfaction surveys, ready for desktop, tablet, and mobile devices.

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25 Tips to Increase Online Survey Response Rates

Want to increase your survey response rates? Follow this helpful advice.

7K0A0664The success of your survey depends greatly on a good response rate. The higher the response rate, the more representative of the total population. Ideally, a higher than anticipated response rate will bring more assurance and reliability to the survey results. A higher response rate also allows more robust statistical calculations to be performed. In contrast, a response rate that falls short of anticipation may bring into question the dependability of the survey data. Receiving a low response rate from your survey will skew the results due to response bias, as certain types of respondents are more likely to respond to surveys than others, so certain views may triumph.

Want to increase your response rates? Here are 25 tips you can use to increase your survey response rates.

  1. Keep your survey short, covering only the topics you need to satisfy the objectives of your research. Don’t overload the survey with unnecessary questions. Keep the goal of your survey in mind when creating your questions.
  2. Send an email notification notifying participants that they will be receiving your survey, and to be on the lookout for its arrival. Explain how you value their feedback and appreciate their time to complete the survey.
  3. Explain to respondents what the purpose of the research is and how their valuable feedback will be used.
  4. Be considerate of respondents’ time. Let them know how long the survey will take to complete.
  5. Speaking of time, show a progress bar. Respondents want to know how much longer the survey will take.
  6. Use a powerful subject line in the email invitation.
  7. Change the ‘From’ name in the email invitation to an actual person. Allow respondents to respond to that person with questions.
  8. Double check that all links are working correctly in the email invitation.
  9. Send 1 or 2 quick email reminders to those that have not completed the survey.
  10. Optimize your surveys for all devices – from desktop PCs to mobile devices with various screen sizes.
  11. Check on the usability of your survey. Is it easy to access and complete?
  12. Check on the question wording. Is each question easy to comprehend?
  13. Use survey logic such as randomization to show more relevant questions or relevant options within questions.
  14. Use piping logic to feed any answer from a previous question into any subsequent question or text area.
  15. Don’t ask questions that you already have answers to. If you must ask them, take the database of answers from the previously gathered information and set-up a database link to pre-populate the information into the survey questions.
  16. Don’t use random jargon or abbreviations that respondents don’t understand.
  17. Consider using more interactive and engaging question styles like rating scales and sliders.
  18. Provide an open-ended question so respondents can share open comments.
  19. But, don’t ask too many open-ended questions. They take longer to complete.
  20. Check the format and flow of the survey. Does the sequence of questions make sense?
  21. Increase the frequency of your surveys. Survey repetition gets your participants to recognize your brand.
  22. Decrease the number of one-off surveys and focus on surveys that collect data that is inline with your goals. Too many surveys may deter your participants.
  23. Offer an incentive. Incentive examples include a coupon or discount, an entry for a prize drawing, or copies of the final research report.
  24. Brand your survey. Participants want to see that the survey is coming from a reputable brand.
  25. Consider conducting your survey anonymously. Participants appreciate anonymity especially when sensitive data is being transferred.

What else would you add to this list?  Leave a comment below.

New Tutorial: Analysis Essentials in Snap Survey Software

View our new tutorial on various analysis essentials in Snap Survey Software

Whether you’re just getting started with Snap Survey Software or you’ve been with us for years, we’re sure you’ll find something new in this great tutorial. Learn the essentials of data analysis in Snap, including how to set up variables for analysis, handle missing values, and build complex filters – an essential skill for data analysis survey logic.  Continue reading

Snap Survey Software Release 11.17 Now Available

Active customers can update now to release 11.17 of Snap Survey Software

Update now to 11.17. This update is available for free to customers with an active Snap Plus subscription. Every new Snap Survey Software user receives 12 months free Snap Plus subscription which includes telephone and email support, as well as free software updates. Don’t have a current Snap Plus subscription? Contact a Product Specialist.

What’s new in Snap 11.17?

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Market Research: Get To Know Your Survey Terminology

When working in market research, get to know your survey terminology

multi-mode-surveyWhether you are a seasoned market researcher with extensive knowledge of survey methodology, a beginner designing your first survey, or a new market research analyst, some of the terminology used can be a little confusing and it takes some time to comprehend. Here are some commonly used survey research terms and their definitions. Continue reading

New Tutorial: View and Customize Pre-Built Survey Reports

View our new tutorial on viewing & customizing the default questionnaire and Summary Reports in Snap Survey Software

Snap Questionnaire and Summary Reports give a detailed summary of survey results, and may provide all the detail you need. But, did you know results can be modified and filtered to produce tailored reports for each reader, for example an individual, region, department, or team? Learn how with this new tutorial. Continue reading

Latest Snap Survey Software Release 11.16 Now Available

Active customers can update now to release 11.16 of Snap Survey Software

Snap update 11.16 is available now, for free to customers with an active Snap Plus subscription. Every new Snap Survey Software user gets 12 months free Snap Plus subscription which includes telephone and email support, as well as free software updates. Don’t have a current Snap Plus subscription? Contact a Product Specialist.

What’s new in 11.16?

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Using the Principles of Universal Design for Surveys

Snap Surveys guest blogger Gary Austin of Austin Research explores using the principles of Universal Design for surveys

Gary Austin quote _universal designAn American architect, product designer, and educator named Ron Mace originally coined the term “universal design”. It describes the concept of designing products and the built environment to be aesthetic and usable to the greatest extent possible for everyone, regardless of their age, ability, or status in life.

A widespread example of universal design is the dropped kerb (i.e. vehicle access crossings or crossovers). Dropped kerbs were designed for wheelchair users, but are used by all kinds of people including those with shopping trolleys (shopping carts, for you U.S. folks) or kids on bikes or scooters. The original design process focused on a disregarded group of people, but something better was created for everyone. Continue reading

Did You Know: Where Did My Survey Files Go?

Question: I was working on a survey in Snap Survey Software. Where did my files go?

On occasion, Snap Tech Support will receive an inquiry about missing survey files. But they are, in fact, not missing at all!

1. When you open Snap Professional on your desktop and there are no surveys shown:

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