A bad questionnaire results in poor data, so why not celebrate and recognize good questionnaire design?
It’s no surprise that a bad questionnaire can result in worthless data. We’ve all seen many examples of poor questionnaires, but what about well designed examples – the types of questionnaire examples that could win awards for great design (if such awards existed).
Snap Surveys guest blogger, Gary Austin of Austin Research discusses reasons why good questionnaire design isn’t celebrated in his blog post, Why don’t we celebrate good questionnaire design? (below). Continue reading