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Helpful Worksheet: Analyzing Several Variables in a Single Table

Access our helpful worksheet to learn how you can analyze several variables in a single table

analyze-variables-cross-tabOur HelpDesk support team is often asked how to present results from a large dataset. We have created a helpful worksheet that explains how to create a single table combining data from four multiple-choice style survey questions.

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Free Interactive Tutorial: Using Conditional Question Routing in Your Survey

Access our free interactive tutorial that will walk you through the steps to apply ‘Conditionally Ask’ Question Routing to your survey

Use this interactive tutorial to learn at your own pace, in your own time. Our latest interactive tutorial will guide you through the steps to apply ‘Conditionally Ask’ Question Routing to multiple-choice and open-ended question styles in an online survey, so you can make sure survey participants only answer the questions you want them to.

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Better Feedback Through “Conversational” Surveys

Guest blogger, Gary Austin, discusses creating conversations with respondents to gain valuable feedback, and tips on how to create more conversational surveys

Gary-Austin-conversational-surveysThe most successful surveys have well-defined objectives. At the design stage, knowing clearly what we want to find out makes for shorter, more focused surveys. However, we should be conscious of the need to create opportunities within surveys that give respondents the chance to air their views on their terms, creating a more conversational environment. As well as reducing respondent frustration, it also gives those seeking feedback a wider view, potentially providing insights that wouldn’t have been gained by sticking to a strict script. As for conversations, the best surveys are those where both parties get the chance to contribute on their terms. Continue reading

The Importance of Calculating Survey Response Rate

Why is calculating survey response rate so important and how is it determined?

calculate-survey-response-ratesThe calculation of Response Rate (RR) is often inconsistent across research studies because each study may use its own definition.  There are so many ways of calculating response rates that comparison across survey research studies can result in confusion and misinterpretations. In order to make practical comparisons across different research studies, it is important to standardize the calculation of response rate.

Consider adopting the calculations as defined by the Standard Definitions: Final Dispositions of Case Codes and of Outcome Rates for Surveys (American Association for Public Opinion Research, Revised 2011) and the various other response calculations, as shown below. Abbreviated terms include: I = Complete survey, P = Partial survey, R = Refusal and break-off, NC = Non-contact, O = Other, UH = Unknown if household/occupied housing unit, UO = Unknown, other, e = Estimated proportion of cases of unknown eligibility that are eligible. Continue reading

5 Reasons Why Feedback is Important

What exactly is feedback? We hear the term all the time, but do we truly know what it is and why it is so important?

Feedback defined

feedback-solutionsThe term ‘feedback’ is used to describe the helpful information or criticism about prior action or behavior from an individual, communicated to another individual (or a group) who can use that information to adjust and improve current and future actions and behaviors.

Feedback occurs when an environment reacts to an action or behavior. For example, ‘customer feedback’ is the buyers’ reaction to a company’s products, services, or policies; and ‘employee performance feedback’ is the employees’ reaction to feedback from their manager – the exchange of information involves both performance expected and performance exhibited.

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New solar panels producing clean energy for our Bristol offices

We’re delighted to announce that we have recently installed nearly 100 photovoltaic solar panels at our offices in Bristol UK – just in time to soak up the summer sunshine! The panels have been up and running for a week now, generating an average of 130 kWh per day – at nearly two thirds of our daily usage, this is a fantastic result.

Snap Surveys solar panels

In our efforts to be as environmentally friendly as possible we also recycle paper, cardboard, metal, plastic, glass, batteries, toner cartridges, light bulbs and IT equipment. Before you know it we’ll have a compost heap!

Clear Purpose: A Market Researcher’s Best Friend

When planning and developing your market research projects, always have a clear purpose

survey-designEvery research project must have some sort of purpose.  Snap Surveys guest blogger, Gary Austin of Austin Research discusses why market research projects should be purposeful, meet a clear need, and will enable clients to make critical business decisions in his recent blog post, Purpose: A market researcher’s best friend (below). Continue reading

Webinar: Hints and Tips for Creating Better Questionnaires

Watch our webinar recording at your own pace to learn some great hints & tips for creating better questionnaires

The look and feel of your survey can really make a difference. Watch Snap Surveys training consultant Marc Ellison as he adds consistent branding and survey logic to a client questionnaire in this helpful webinar recording. You’ll also get advice on how to lay out surveys clearly, and learn techniques to help you create surveys more efficiently.hints tips webinar

This ‘hints and tips’ webinar recording will help you make your questionnaires look great and work smoothly.

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Helpful Worksheet: Utilize Question Routing in Your Online Surveys

Access our helpful worksheet to learn how you can utilize Question Routing to show grid items only for categories selected in an earlier question in your online survey

routing_fitnessSurveys often include a question grid for participants to rate products and services. But, how do you make sure participants rate only the products or services they have experienced?  We have created a worksheet to show you how to add question routing to specific items in a question grid – streamlining the online survey and ensuring you get reliable and accurate data.

routing_fitness2Question Routing allows you to select which questions are displayed depending on previous answers.

There are three types of routing:

  1. Conditionally Ask Question: This only displays a question if certain conditions are met, e.g. if the respondent has given specific answers to one or more previous questions.
  2. Goto On Answer: This moves through the questionnaire depending which answer is selected. It’s normally used to jump sections of a questionnaire according to the response to a single-response question.
  3. Goto After Question: This moves through the questionnaire after a question has been answered. It’s normally used to jump irrelevant sections of a questionnaire.

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