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Snap Surveys Wishes Everyone a Happy Thanksgiving

Happy Thanksgiving to all of our customers, near and far

Thank-you-from-Snap-SurveysAlthough not all of our customers celebrate Thanksgiving this week, in the spirit of one of the United States’ favorite holidays, we wanted to thank all of our customers, no matter where you are, worldwide.

Whether this week is business as usual, or you plan to spend the holiday around the dinner table with family and friends, the staff at Snap Surveys would like to extend a big thank you to our fantastic customers for their patronage, and wish you well.

In observation of Thanksgiving, our U.S. office will be closed on Thursday and Friday. We will reopen as usual on Monday, December 1st.

As a reminder, Snap Survey Software customers have free access to a wealth of resources, including: videos, worksheets, guides, tips, tutorials, and more. You can also access the recently updated Snap Surveys Forum. Forum users can contribute questions or comments on specific topics, functionality, ideas, hints, tips, and tricks for discussion. We hope you take advantage of these excellent resources.

Explore Snap Surveys Resources

Access the Snap Surveys Forum

Happy Thanksgiving to all!

Snap Surveys US Collects Food for Needy Seacoast NH Families

Snap Surveys US donates 108 lbs. of food to needy Seacoast New Hampshire families

2014 Snap Surveys food driveThrough employee donations and company contributions, the Snap Surveys US office collected 108 lbs. of food for those families in need. Coordinated by Snap Surveys Marketing Manager, Susan Wyse, employees donated canned foods including: vegetables, soups, peanut butter, and jelly, boxed foods, condiments, cereal, toiletries, various sundries, and much more. A big thank you goes out to the entire Snap Surveys staff. Their support is immeasurable.

This donation was greatly received by the Seacoast Family Food Pantry. Their mission is to ” fulfill the needs of low-income individuals and families with food, personal care products, and education for healthy living.” The Seacoast Family Food Pantry serves the Seacoast New Hampshire area, including: Greenland, Hampton, Hampton Falls, New Castle, Newington, North Hampton, Portsmouth, Rye, Seabrook, and also Kittery, ME.

To learn more about the Seacoast Family Food Pantry or to make a donation, please visit

Generate Leads with Survey Software

You’ve gathered leads. Now what? Have you considered survey software?

customer-surveysYour sales team generates many sales leads throughout the year through attendance at trade shows and conferences, from webinars, pay-per-click campaigns, organic online searches, online forms, landing ages, customer referrals, and more. Unfortunately, many of these leads may stay in your CRM system as unconverted sales opportunities.

Have you considered using survey software as a lead generation tool?

Why? Survey software is not typically viewed as a sales tool; however, it can prove to be a great asset to any sales team. Surveys are an effective means of gathering information for lead qualification and scoring, as well gathering data on prospects needs. They are also a great tool to fuel engagement and gather important data that you can use to develop improved sales strategies.  Continue reading

Consider the Respondent’s Point of View When Designing Surveys

Why is it important to consider the respondent’s point of view when designing surveys?

consider-respondets-survey-designWhen designing a survey, it’s easy to forget the people who matter most in the process – the respondents. We’re focused on the outcome, the insight we need to make that important decision, and respondents can be neglected. Online surveys allow us to collect data without anyone having direct contact with respondents. Respondents are out of sight and, often, out of mind.

Why is it particularly important to consider respondents’ needs?  Continue reading

Don’t Make Your Survey Respondents Think Too Hard

Think before you ask survey respondents questions that may not be easy to answer without calculations

Asking percentage questions can provide useful data. But, if they are difficult for the respondent to answer, using them may decrease response rates or compromise the quality of data if answered incorrectly.

Snap Surveys guest blogger, Gary Austin of Austin Research discusses his personal experience with a client who wanted to include a question in a B2B survey asking retailers what percentage of their sales of a certain product were accounted for by different brands in his blog post, It’s not a math exam! Don’t ask respondents to calculate percentages (below).   Continue reading

Effective and Efficient Scannable Paper Surveys

Scanning is an effective and efficient method to gather data from large volumes of paper surveys.

Depending upon your particular audience, paper surveys can prove more effective than other modes of survey research for collecting responses. Administering paper surveys in conjunction with other survey modes can also help boost response rates, particularly if you need to target survey participants in harder to reach communities or if you need to fulfill strict response quotas.

scan-paper-surveysBenefits of Using Paper Surveys

  • When planned correctly, paper surveys can be a cost-effective way of collecting data.
  • Provide an efficient way of targeting feedback from participants without access to a phone, the internet, including email, or those who refuse to respond to other types of surveys.
  • Can be easily distributed via marketing mailings.
  • Can be customized, giving paper surveys a personal touch.
  • Designed as a scannable paper questionnaire, completed paper surveys can be easily scanned for fast and efficient data processing.

Continue reading

New Worksheet: Using Geolocation in Surveys to Track Location

Access our new, helpful worksheet to learn how to use geolocation in your online surveys and ready for mobile devices.

Capturing a respondent’s location is useful if you are creating an online survey with Snap WebHost edition that is to be completed on a mobile device, or a mobile survey for Snap Mobile Anywhere. The survey must be running on a device which can capture geolocation information, (such as a GPS-enabled tablet).


Location data is only available in Snap WebHost and Snap Mobile Anywhere editions. It’s stored in the ID.location variable in WGS84 (World Geodetic System) format. You can extract the separate elements of the location data by using the system patterns provided.

We have developed a worksheet describing how you can add the respondent’s location to a Snap Mobile Anywhere or a Snap WebHost survey. It assumes that the survey will run on a GPS-enabled phone or tablet (Global Positioning System). This worksheet also includes an example of how you can extract valid location data for analysis.

Summary of worksheet steps

  • Step 1: Enable geolocation in your survey
  • Step 2: Configure how accurate the data is
  • Step 3: Publish the survey and prepare it for interviewers
  • Example of extracting the data for analysis

View this worksheet

The Importance of Questionnaire Structure

Is good questionnaire structure your answer to higher completion rates? 

Why is question structure so important? It could mean the difference between a respondent completing your survey or a respondent closing out your survey without completion because of some level of frustration.

Snap Surveys guest blogger, Gary Austin of Austin Research discusses his personal experience with a questionnaire that included poor question structure in his blog post, Order! Order! The importance of questionnaire structure (below).  Continue reading

13 Tricks and Treats for Survey Design and Analysis

Happy Halloween from all of us at Snap Surveys!

Already a software user? We have 13 quick tips to help you get the most out of Snap Survey Software. Use these tips to better maneuver through survey design and analysis.

halloween-survey-tipsTip #1: Resize open response boxes. Set open response boxes to resize relative to the browser window by selecting Layout in Questionnaire properties and checking the Proportional edit boxes option.

Tip# 2: Delete case data. You can delete all the case data in a survey by selecting the survey in Survey Overview and clicking the delete button, making sure you clear the Survey Definitions box and check the Raw Data box.

Tip #3: Display routing. To show all the routing in a survey, open the Variable window, select Tailor, mark Show Counts as Never and hit Use. This displays the survey routing in the Not Asked, Goto, and Skipped by columns in the Variable window. Continue reading

Benefit From 3 Types of Survey Research

What are 3 types of survey research and how can they benefit your research?

What are the 3 types of survey research? There happen to be 3 types that we’ll explore in this blog post. They include: exploratory, descriptive, and casual. Each type of research serves its own purpose and can be used in certain ways. Utilizing all types of research at once in your online surveys can help create greater insights and better quality data.

Exploratory Research

Exploratory research is conducted in order to determine the nature of a problem. It is intended to explore research questions, but its intent is not to offer final and conclusive solutions to existing issues. Exploratory research provides researchers with a better understanding of the problem, but the results of exploratory research are typically not useful for decision-making alone. Exploratory research can provide significant insight into a given situation, as the objective is to gather preliminary information that will help define issues and suggest hypotheses.

Exploratory research can be used in a variety of research methods, including: trial studies, pilot studies, interviews, case studies, focus groups, and various experiments. How can exploratory research be used in online surveys? Exploratory research takes the form of open-ended questions – questions where participants can leave responses in the format of open text comments. Text comments may not be statistically measureable (unless properly coded), but they will give you richer, more quality data that can lead you to uncover new initiatives or issues that should be addressed. Continue reading