Have you ever wondered how well your annual conference is perceived by attendees? Are you looking to evaluate a new product? How about collect data from clients about the new service you are offering?  Online Surveys can be a huge help in understanding what your users think, what their wants are, and how successful your programs, products, or services are. 

Conducting online surveys is a big part of collecting honest feedback. Online survey software solutions can be a cost-effective way to design and administer surveys, and collect and analyze results through one central software program. While an online survey software solution is not going to be the right fit for every research need, online surveys are a great tool to gather informal data quickly and efficiently. A paper survey, however, is likely to get a much-higher response rate at an in-person event, and provide more accurate data among populations that are not as comfortable with computer technology, or have limited or no access to computers. 

There are a number of available online survey software solutions. What can these sophisticated programs do? Any good online survey software tool will allow you to easily create your survey questions and format the design using an online or desktop interface. From there, you can send respondents a link to complete the online survey. More sophisticated online survey software programs, however, have more advanced functionality that can be very handy when you’re planning a more complex series of survey questions. In this case, the following features may be useful:  Continue reading →