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Do You Know the Value of Customer Retention?

Before you develop a plan for customer retention, you need to understand the value of customer retention

customer-retentionAny good business knows that customer retention is extremely important. Managers and leaders recognize that losing loyal customers is not good for the company’s long term revenue goals and overall success. Even though this is understood on a basic level, few businesses – especially those businesses that provide a service – understand what losing a customer can mean to their company.

Let’s take a look at an example.  Continue reading

Consistency is Key When Responding to Customer Satisfaction

Timely response to feedback from customer satisfaction surveys is the key to improving overall customer satisfaction

misinterpret-customer-feedback-survey-resultsThe ability to respond to customer feedback  in a timely manner is one of the main advantages of online and mobile customer satisfaction surveys. When gathering customer feedback, for example, their level of satisfaction with your products & services, a higher level of immediacy should be taken. Reacting to customer feedback immediately has become standard-business-practice for improving customer satisfaction on a respondent-by-respondent basis.

How can you respond immediately to those customers? This is where triggered email alerts come in very handy. Triggered email alerts are come in very useful when you want to receive notifications each time a specific action takes place in a customer satisfaction survey. You can program your survey to send triggered email alerts to specified email addresses when a respondent chooses a particular answer to a question or a set of questions. The person (or persons) in your organization receiving the triggered email alerts is able to immediately respond through a follow-up phone call or email.  Continue reading

Use Feedback Surveys to Maximize Business Effectiveness

Feedback Surveys generate important and meaningful data, which can help build the foundation for decision-making in any business, big or small.

business-feedback-surveysFeedback surveys gather representative and relevant data that you can use across your business to drive decision-making, streamline workflows, improve company processes, make data-driven business changes, and more.

Use feedback surveys for internal management

Company employees are valuable resources for gathering necessary feedback via internal surveys and formsContinue reading

Best of 2014 Blog Posts: Course Evaluations

Capture_Course_EvalIn 2014, we offered several great topics on Course Evaluations in the Snap Surveys Blog. Checkout some of these great posts below.

5 Tips: Increase Response Rates of Course Evaluations

Common features of an online course evaluation and 5 tips you can use to increase course evaluation response rates

It’s Never Too Early to Think About Course Evaluations

Need a customized course evaluation solution for your educational institution? See what Snap Surveys has to offer.

Enhance Learning with a Course Evaluation System

Your educational institution can enhance student learning through the use of a comprehensive Course Evaluation System      Continue reading

Best of 2014 Blog Posts: Feedback, Online Surveys, and More

Take a look back at some of the best Snap Surveys Blog topics posted in 2014.

 Feedback

Best-of-2014-Blog-Posts-Snap-SurveysDownload Free Report: 7 Most Common Mistakes in Customer Feedback

6 Potential Question Issues When Developing Your Feedback Solution

Create Customized Feedback Solutions with Snap Surveys

Online Surveys

One Size Does Not Fit All When it Comes to Online Surveys

Think ‘Outside the Box’ When Developing Online Surveys

Why Manage Online Surveys with Survey Software?

Respondent Panels Targeted For Your Online Surveys

How Secure is Your Online Survey Data?   Continue reading

Writing for the Small Screen? The Importance of Minimizing Question Length

Survey design can be a challenge when designing questionnaires for small screen sizes

Consider the following open-ended question:

Other than cost or price, if there was one thing that Organization X could do to help you and your business in the future, what would that be?

There isn’t too much wrong with the wording. It’s clear and easily understood. However, there is one thing that can be done to improve it. The question can be made shorter. For example:

Apart from changing prices, what one thing could Organization X do better?

adaptive-questionnairesThe revised wording is considerably shorter but the meaning has been retained. The responses you’d get are unlikely to differ greatly from the original question.

Across all survey methods, from face-to-face to online, shorter questions have always been better. Respondents don’t want to have to read or listen to long lines of text. Shorter questions make surveys feel faster in pace. Respondents feel more involved and provide a better quality of response.  Continue reading

Best of 2014: Resources & Tips for Survey Design and Increasing Response Rates

Throughout 2014, we provided some much needed tips to help you with better survey design and increase survey response rates

survey-tipsThere is certain to be a topic you missed last year on the Snap Surveys blog. Catch-up now on some informative tips we provided in the areas of survey design for all modes of research – online, paper, mobile – and increasing survey response rates. 

Series Round-up: 20 Survey Design & Administration Tips

Series Round-up: Tips to Selecting the Best Survey Mode

14 Tips to Improve Response Rates, Tips 1 – 7

14 Tips to Improve Response Rates Continued, Tips 8 – 14

25 Ways to Increase Survey Response Rates

10 Easy Tips to Design and Launch Online Surveys

3 Key Mobile Survey Design Tips for Consideration

 

 

 

Happy New Year From Snap Surveys

Happy New Year from all of us at Snap Surveys!

happy-new-year-snap-surveysAs 2014 comes to a close, we would like to thank all of our loyal customers and followers for a great year, and we look forward to offering you new and exciting feedback solutions throughout 2015.

It’s hard to believe that 2014 is coming to a close, but we are excited for what 2015 will bring to Snap Surveys.

Stay tuned for a special announcement in early 2015. We will be providing some enhanced features to our already feature-rich Snap Survey Software.

If you haven’t yet, upgrade now to Snap 11 Survey Software.

Customers with an active Snap Plus maintenance agreement receive upgrades free of charge on release.

6 Potential Question Issues When Developing Your Feedback Solution

6 Potential Question Issues When Developing Your Feedback Solution

feedbacksolution-survey-softwareMany survey software and feedback solutions providers offer solutions for multi-mode administration of surveys and forms – online, paper, scanning, mobile, kiosk, face-to-face interview, or a combination of research modes. Each mode of research can gather valuable feedback, and has its own advantages and disadvantages. When developing any feedback tool, no matter what mode, you will want to take potential question issues into consideration as you plan your research.

The types of questions that you want to ask respondents, the chosen topics for discussion, and the volume of feedback you can expect will likely determine your mode of survey research.

Consider these 6 important question issues when planning your feedback research.

  1. What types of questions do you plan to ask respondents? The types of questions you ask can have an impact on response rates. Will you ask personal or demographic questions? Do you require very detailed responses? Can you anticipate what the most frequent or important types of responses will be, and develop logical closed-ended questions?
  2. Will your questions be complex? At times, the topic or subject matter can be very involved. The questions you ask will be multifaceted. Consider branching to sub-questions or route respondents to questions that are relevant to them based on answers given in previous questions. Continue reading