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Consider the Respondent’s Point of View When Designing Surveys

Why is it important to consider the respondent’s point of view when designing surveys?

consider-respondets-survey-designWhen designing a survey, it’s easy to forget the people who matter most in the process – the respondents. We’re focused on the outcome, the insight we need to make that important decision, and respondents can be neglected. Online surveys allow us to collect data without anyone having direct contact with respondents. Respondents are out of sight and, often, out of mind.

Why is it particularly important to consider respondents’ needs?  Continue reading

Don’t Make Your Survey Respondents Think Too Hard

Think before you ask survey respondents questions that may not be easy to answer without calculations

Asking percentage questions can provide useful data. But, if they are difficult for the respondent to answer, using them may decrease response rates or compromise the quality of data if answered incorrectly.

Snap Surveys guest blogger, Gary Austin of Austin Research discusses his personal experience with a client who wanted to include a question in a B2B survey asking retailers what percentage of their sales of a certain product were accounted for by different brands in his blog post, It’s not a math exam! Don’t ask respondents to calculate percentages (below).   Continue reading

Effective and Efficient Scannable Paper Surveys

Scanning is an effective and efficient method to gather data from large volumes of paper surveys.

Depending upon your particular audience, paper surveys can prove more effective than other modes of survey research for collecting responses. Administering paper surveys in conjunction with other survey modes can also help boost response rates, particularly if you need to target survey participants in harder to reach communities or if you need to fulfill strict response quotas.

scan-paper-surveysBenefits of Using Paper Surveys

  • When planned correctly, paper surveys can be a cost-effective way of collecting data.
  • Provide an efficient way of targeting feedback from participants without access to a phone, the internet, including email, or those who refuse to respond to other types of surveys.
  • Can be easily distributed via marketing mailings.
  • Can be customized, giving paper surveys a personal touch.
  • Designed as a scannable paper questionnaire, completed paper surveys can be easily scanned for fast and efficient data processing.

Continue reading

New Worksheet: Using Geolocation in Surveys to Track Location

Access our new, helpful worksheet to learn how to use geolocation in your online surveys and ready for mobile devices.

Capturing a respondent’s location is useful if you are creating an online survey with Snap WebHost edition that is to be completed on a mobile device, or a mobile survey for Snap Mobile Anywhere. The survey must be running on a device which can capture geolocation information, (such as a GPS-enabled tablet).

geoloc-Snap-Surveys

Location data is only available in Snap WebHost and Snap Mobile Anywhere editions. It’s stored in the ID.location variable in WGS84 (World Geodetic System) format. You can extract the separate elements of the location data by using the system patterns provided.

We have developed a worksheet describing how you can add the respondent’s location to a Snap Mobile Anywhere or a Snap WebHost survey. It assumes that the survey will run on a GPS-enabled phone or tablet (Global Positioning System). This worksheet also includes an example of how you can extract valid location data for analysis.

Summary of worksheet steps

  • Step 1: Enable geolocation in your survey
  • Step 2: Configure how accurate the data is
  • Step 3: Publish the survey and prepare it for interviewers
  • Example of extracting the data for analysis

View this worksheet

The Importance of Questionnaire Structure

Is good questionnaire structure your answer to higher completion rates? 

Why is question structure so important? It could mean the difference between a respondent completing your survey or a respondent closing out your survey without completion because of some level of frustration.

Snap Surveys guest blogger, Gary Austin of Austin Research discusses his personal experience with a questionnaire that included poor question structure in his blog post, Order! Order! The importance of questionnaire structure (below).  Continue reading

13 Tricks and Treats for Survey Design and Analysis

Happy Halloween from all of us at Snap Surveys!

Already a software user? We have 13 quick tips to help you get the most out of Snap Survey Software. Use these tips to better maneuver through survey design and analysis.

halloween-survey-tipsTip #1: Resize open response boxes. Set open response boxes to resize relative to the browser window by selecting Layout in Questionnaire properties and checking the Proportional edit boxes option.

Tip# 2: Delete case data. You can delete all the case data in a survey by selecting the survey in Survey Overview and clicking the delete button, making sure you clear the Survey Definitions box and check the Raw Data box.

Tip #3: Display routing. To show all the routing in a survey, open the Variable window, select Tailor, mark Show Counts as Never and hit Use. This displays the survey routing in the Not Asked, Goto, and Skipped by columns in the Variable window. Continue reading

Benefit From 3 Types of Survey Research

What are 3 types of survey research and how can they benefit your research?

What are the 3 types of survey research? There happen to be 3 types that we’ll explore in this blog post. They include: exploratory, descriptive, and casual. Each type of research serves its own purpose and can be used in certain ways. Utilizing all types of research at once in your online surveys can help create greater insights and better quality data.

Exploratory Research

Exploratory research is conducted in order to determine the nature of a problem. It is intended to explore research questions, but its intent is not to offer final and conclusive solutions to existing issues. Exploratory research provides researchers with a better understanding of the problem, but the results of exploratory research are typically not useful for decision-making alone. Exploratory research can provide significant insight into a given situation, as the objective is to gather preliminary information that will help define issues and suggest hypotheses.

Exploratory research can be used in a variety of research methods, including: trial studies, pilot studies, interviews, case studies, focus groups, and various experiments. How can exploratory research be used in online surveys? Exploratory research takes the form of open-ended questions – questions where participants can leave responses in the format of open text comments. Text comments may not be statistically measureable (unless properly coded), but they will give you richer, more quality data that can lead you to uncover new initiatives or issues that should be addressed. Continue reading

Mobile: A Hybrid Data Collection Method

Use mobile data collection to increase survey response rates with a consistent browsing experience

mobile-data-collectionWhat is a mobile survey? A mobile survey is essentially an online survey adapted to the screen size of any mobile device. Increase survey response rates with a consistent browsing experience across a range of screen sizes and devices, with surveys that adapt automatically to any screen size.

Why is mobile so important? Mobile data collection provides data collection opportunities for a wide variety of market sectors. From healthcare, market research, and education, to travel & tourism, non-profits, and government agencies to name a few, all of which make use of mobile data collection methods. Mobile data collection can be utilized as an online data collection method as well as during off-site, face-to-face interviews, for one-on-one data collection with an interviewer.

The instantaneous feedback feature of mobile data collection combined with the ability to personalize the experience with interactive features make it comparable to using the face-to-face survey method, with the cost benefit factor of the online data collection method. Mobile data collection may never fully replace face-to-face interviews, but it can and does maximize the productivity of those involved in conducting research.

Here is a direct quote from Survey Magazine’s article, Mobile Research Is Here: get ready to embrace the evolution: “What can marketers do then, to ensure they are prepared for the emergence of consumer-driven, consumer-initiated technologies? Companies should certainly be thinking about the measures they take to ensure that people are talking about their products, and expressing their opinions about their brand. And they need to ensure they are able to reach their target audiences, day or night, through whichever medium their fans deem most convenient at the time; be it a smartphone, tablet, PC or other connected device.”

What Do Your Prospects Want? Ask! 7 Strategies to Help.

 7 strategies to help you determine what your prospects are looking to purchase

Do you know exactly what products and services your prospects want to purchase? Wouldn’t it make sales and marketing much easier if you knew exactly what they want?  Although there is no one straight answer to this question, there are several strategies you can use to gather information on what your target market is looking for in terms of products and services.

Here are 7 strategies you can use to determine what your prospects are looking to purchase.

  1. Ask your current customers for ideas about new products and services. This is an obvious method, but it’s also one of the most effective means for gathering ideas. You can also make use of your current email subscribers and social media followers by asking them if they have any suggestions for new products or services.customer-sat
  2. Ask your current customers for feedback on products and services they currently use, not including your company’s.  When you survey your current customers, don’t just focus on gathering feedback about your products or services. Ask them what they have purchased from other businesses, and how satisfied they are with those products and services, and what features stood out that made them purchase those products or services. This will give you a clearer understanding of what your customers purchasing habits, and how you can effectively market to them and persuade them to buy from your company. Continue reading

The Role of Images in Online Surveys

What is the role of images in online surveys? Produce interactive online surveys that engage with respondents and produce higher response rates.

Research conducted by Snap Surveys determined that respondents are more engaged with the subject of an online survey when questions are presented in a colorful and interactive way. The use of images in interactive questions is an effective way to engage with respondents in online research, and produce higher response rates. Why? Interactive questions play a powerful role in online research, similar in ways that images are used in other forms of creative communication – to communicate ideas, engage, entertain, and to trigger thoughts, actions, and even memory.

Interactive questions are a visual and engaging alternative to check boxes, with responses given by clicking directly on the image, as indicated below.

Interactive-questions-survey-software Continue reading