Want to increase your survey response rates? Follow this helpful advice.
The success of your survey depends greatly on a good response rate. The higher the response rate, the more representative of the total population. Ideally, a higher than anticipated response rate will bring more assurance and reliability to the survey results. A higher response rate also allows more robust statistical calculations to be performed. In contrast, a response rate that falls short of anticipation may bring into question the dependability of the survey data. Receiving a low response rate from your survey will skew the results due to response bias, as certain types of respondents are more likely to respond to surveys than others, so certain views may triumph.
Want to increase your response rates? Here are 25 tips you can use to increase your survey response rates.
Keep your survey short, covering only the topics you need to satisfy the objectives of your research. Don’t overload the survey with unnecessary questions. Keep the goal of your survey in mind when creating your questions.
Send an email notification notifying participants that they will be receiving your survey, and to be on the lookout for its arrival. Explain how you value their feedback and appreciate their time to complete the survey.
Explain to respondents what the purpose of the research is and how their valuable feedback will be used.
Be considerate of respondents’ time. Let them know how long the survey will take to complete.
Speaking of time, show a progress bar. Respondents want to know how much longer the survey will take.
Change the ‘From’ name in the email invitation to an actual person. Allow respondents to respond to that person with questions.
Double check that all links are working correctly in the email invitation.
Send 1 or 2 quick email reminders to those that have not completed the survey.
Optimize your surveys for all devices – from desktop PCs to mobile devices with various screen sizes.
Check on the usability of your survey. Is it easy to access and complete?
Check on the question wording. Is each question easy to comprehend?
Use survey logic such as randomization to show more relevant questions or relevant options within questions.
Use piping logic to feed any answer from a previous question into any subsequent question or text area.
Don’t ask questions that you already have answers to. If you must ask them, take the database of answers from the previously gathered information and set-up a database link to pre-populate the information into the survey questions.
Don’t use random jargon or abbreviations that respondents don’t understand.
View our new tutorial on various analysis essentials in Snap Survey Software
Whether you’re just getting started with Snap Survey Software or you’ve been with us for years, we’re sure you’ll find something new in this great tutorial. Learn the essentials of data analysis in Snap, including how to set up variables for analysis, handle missing values, and build complex filters – an essential skill for data analysis survey logic. Continue reading →
Active customers can update now to release 11.17 of Snap Survey Software
Update now to 11.17. This update is available for free to customers with an active Snap Plus subscription. Every new Snap Survey Software user receives 12 months free Snap Plus subscription which includes telephone and email support, as well as free software updates. Don’t have a current Snap Plus subscription? Contact a Product Specialist.
When working in market research, get to know your survey terminology
Whether you are a seasoned market researcher with extensive knowledge of survey methodology, a beginner designing your first survey, or a new market research analyst, some of the terminology used can be a little confusing and it takes some time to comprehend. Here are some commonly used survey research terms and their definitions. Continue reading →
Snap Surveys Celebrates 35 Years in Survey Software, Research Services, and Custom Feedback Solutions
April 16th marked Snap Surveys 35th year in business. Since founded in 1981, Snap Surveys has become a leading survey software and research services business, providing advanced survey software, survey research services, and customized feedback solutions to customers worldwide.
Peter Wills and Steve Jenkins during the beginning years of Snap Surveys, circa 1984.
Many don’t realize that the original founders of Snap Surveys, Peter Wills and Steve Jenkins, still have a large interest in the business. Peter and Steve have worked together since 1977 at which time Steve was responsible for the development of Snap Survey Software from its early days on small desktop computers, and in 1981, Peter set-up Snap Surveys, and since then, both gentlemen have had the pleasure of watching the business grow and thrive with a talented and dedicated staff, in a time of ever-changing and evolving technologies. Continue reading →
View our new tutorial on viewing & customizing the default questionnaire and Summary Reports in Snap Survey Software
Snap Questionnaire and Summary Reports give a detailed summary of survey results, and may provide all the detail you need. But, did you know results can be modified and filtered to produce tailored reports for each reader, for example an individual, region, department, or team? Learn how with this new tutorial. Continue reading →
Active customers can update now to release 11.16 of Snap Survey Software
Snap update 11.16 is available now, for free to customers with an active Snap Plus subscription. Every new Snap Survey Software user gets 12 months free Snap Plus subscription which includes telephone and email support, as well as free software updates. Don’t have a current Snap Plus subscription? Contact a Product Specialist.
Snap Surveys guest blogger Gary Austin of Austin Research explores using the principles of Universal Design for surveys
An American architect, product designer, and educator named Ron Mace originally coined the term “universal design”. It describes the concept of designing products and the built environment to be aesthetic and usable to the greatest extent possible for everyone, regardless of their age, ability, or status in life.
A widespread example of universal design is the dropped kerb (i.e. vehicle access crossings or crossovers). Dropped kerbs were designed for wheelchair users, but are used by all kinds of people including those with shopping trolleys (shopping carts, for you U.S. folks) or kids on bikes or scooters. The original design process focused on a disregarded group of people, but something better was created for everyone. Continue reading →