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Does Survey Mode Have An Impact On Survey Response Rates?

Does the survey mode you choose have an impact on survey response rates?

survey-respondentsDoes the survey mode you choose to distribute your questionnaire – online survey, mobile survey, paper survey, kiosk survey, or one-on-one interview – have an impact on survey respondents, and ultimately, survey response rates?  How about using a combination of survey modes (i.e. mixed-mode, multiple-mode)? The answer is yes.

It can be very difficult to estimate the level of survey participation as response rates vary depending on a wide variety of factors. For example, survey design, survey length, question wording, and preferred survey mode can all impact response rates.

Let’s focus on survey mode. Your response rates will weigh heavily on your desired audience demographics (age, location, gender, etc.). But, if you take the time to identify these factors, you can take action to improve your response rates by identifying the survey mode(s) that will best reach your audience – giving you more statistically relevant data. Continue reading

Feedback Surveys to Improve Management Processes and Practices

Feedback surveys are a great tool to improve internal management processes and practices across your entire business

employee-feedback-surveyBusinesses are constantly evolving and looking for ways to implement changes that improve growth and development.  Employees are an excellent resource for gathering important feedback via internal surveys and forms. Whether a business is large or small, feedback surveys generate important and meaningful data, that businesses can use to make informed business improvements. Feedback surveys are a great tool for businesses to gather representative and relevant data to to drive decision-making, streamline workflows, improve company processes, make data-driven business changes, and much more. Continue reading

Survey Software Review for Small Business Marketing

Survey Software Review for Small Business Marketing by Small Business Computing.com

new-snap-surveys-homepageSmall Business Computing.com has put together an article titled 4 Survey Tools for Small Business Marketing discussing what software tools small- and medium-sized businesses can use for marketing. Survey Software is an excellent tool for small- and medium-sized businesses (SMBs) to gain valuable marketing insights through well-planned survey research projects. Below is an excerpt of the article and a link to the full article.


4 Software Tools for Small Business Marketing

by Julie Knudson, Small Business Computing.com

“Surveys are fantastic dual-purpose marketing tools that give small business owners useful insight on a huge range of topics while also customer engagement. A survey targeted at an existing client base may uncover new opportunities to improve retention, or asking website visitors a few questions could point to order-boosting upgrades.

You can choose from a variety of survey platforms on the market that provide many different options and features. Below we list a handful of platforms that fit the needs (and wallets) of small businesses…”

Want to see their 4 recommended survey software options?

Read Full Article

Helpful Worksheet: Using Filters to Identify a Subset of Survey Respondents

Access our helpful worksheet to learn how you can use filters to identify a subset of survey respondents

We have created a helpful worksheet that explains how to create a chart filtered by date period, and how to create a list of survey participants who have made comments.

satisfaction-ratingSnap Survey Software filters allow you to limit the data you view, so you can filter the survey respondent data that you use in your analysis. You can filter by:

  • the answers to one or more of the survey questions
  • respondents who did or did not reply to certain questions
  • value of a question response or on data that Snap provides

Continue reading

New Smart Reporting and Paper Survey Scanning Features

Take a look at the new features for Smart Reports and Paper Survey Scanning available in Snap Survey Software Version 11.12

Snap-auto-updateSnap Survey Software Version 11.12 includes a host of improvements to make it easier to create Smart Reports, including the option to select multiple report instructions for copy, delete, and move.

We’ve also improved recognition of quantity fields in scanning, and added the option to scan paper surveys from pdf files.

Update to the latest version today!

View Version Release Notes and Update

Helpful Worksheet: Analyzing Several Variables in a Single Table

Access our helpful worksheet to learn how you can analyze several variables in a single table

analyze-variables-cross-tabOur HelpDesk support team is often asked how to present results from a large dataset. We have created a helpful worksheet that explains how to create a single table combining data from four multiple-choice style survey questions.

Continue reading

Free Interactive Tutorial: Using Conditional Question Routing in Your Survey

Access our free interactive tutorial that will walk you through the steps to apply ‘Conditionally Ask’ Question Routing to your survey

Use this interactive tutorial to learn at your own pace, in your own time. Our latest interactive tutorial will guide you through the steps to apply ‘Conditionally Ask’ Question Routing to multiple-choice and open-ended question styles in an online survey, so you can make sure survey participants only answer the questions you want them to.

conditional ask tutorial Continue reading

Better Feedback Through “Conversational” Surveys

Guest blogger, Gary Austin, discusses creating conversations with respondents to gain valuable feedback, and tips on how to create more conversational surveys

Gary-Austin-conversational-surveysThe most successful surveys have well-defined objectives. At the design stage, knowing clearly what we want to find out makes for shorter, more focused surveys. However, we should be conscious of the need to create opportunities within surveys that give respondents the chance to air their views on their terms, creating a more conversational environment. As well as reducing respondent frustration, it also gives those seeking feedback a wider view, potentially providing insights that wouldn’t have been gained by sticking to a strict script. As for conversations, the best surveys are those where both parties get the chance to contribute on their terms. Continue reading