Send Triggered Email Alerts from Online Survey Responses

Today, online surveys are often conducted continuously or on-demand rather than administered periodically. Measuring satisfaction in the aggregate is no longer adequate. Reacting to survey feedback immediately – regardless of whether the feedback is positive or negative – has become the new standard in improving satisfaction on a respondent-by-respondent basis. As with conventional online surveys, survey responses are still compiled and aggregated for reporting purposes.  However, using triggered survey email alerts has changed the dynamic of satisfaction measurment, and has transformed it into a method of intervening to improve satisfaction immediately.  Continue reading