Does Survey Mode Have An Impact On Survey Response Rates?

Does the survey mode you choose have an impact on survey response rates?

survey-respondentsDoes the survey mode you choose to distribute your questionnaire – online survey, mobile survey, paper survey, kiosk survey, or one-on-one interview – have an impact on survey respondents, and ultimately, survey response rates?  How about using a combination of survey modes (i.e. mixed-mode, multiple-mode)? The answer is yes.

It can be very difficult to estimate the level of survey participation as response rates vary depending on a wide variety of factors. For example, survey design, survey length, question wording, and preferred survey mode can all impact response rates.

Let’s focus on survey mode. Your response rates will weigh heavily on your desired audience demographics (age, location, gender, etc.). But, if you take the time to identify these factors, you can take action to improve your response rates by identifying the survey mode(s) that will best reach your audience – giving you more statistically relevant data. Continue reading

The Importance of Calculating Survey Response Rate

Why is calculating survey response rate so important and how is it determined?

calculate-survey-response-ratesThe calculation of Response Rate (RR) is often inconsistent across research studies because each study may use its own definition.  There are so many ways of calculating response rates that comparison across survey research studies can result in confusion and misinterpretations. In order to make practical comparisons across different research studies, it is important to standardize the calculation of response rate.

Consider adopting the calculations as defined by the Standard Definitions: Final Dispositions of Case Codes and of Outcome Rates for Surveys (American Association for Public Opinion Research, Revised 2011) and the various other response calculations, as shown below. Abbreviated terms include: I = Complete survey, P = Partial survey, R = Refusal and break-off, NC = Non-contact, O = Other, UH = Unknown if household/occupied housing unit, UO = Unknown, other, e = Estimated proportion of cases of unknown eligibility that are eligible. Continue reading

Paper Surveys: Alive and Well!

Paper Surveys may seem like a thing of the past, but they are certainly alive and well. Consider survey software that allows you to conduct all modes of survey research to increase response rates.

Spaper-surveys-survey-softwarenap Surveys customers choose Snap Survey Software because it gives users the flexibility to run surveys in a range of survey modes, including: paper, paper for scanning, online, mobile, tablet, and kiosk. Depending upon your audience and administration limitations, paper surveys can prove more effective than online surveys for collecting feedback.

Administering paper surveys in conjunction with other survey modes can help boost response rates, particularly if you need to target harder to reach communities or fulfill strict respondent quotas. Snap Survey Software gives you the flexibility to gather and manage feedback based on your individual or organizational needs, as well as the needs of your respondents.  Continue reading