Introduction: Blog Series: 7 most common mistakes in gathering customer feedback – and how to avoid them
We at Snap Surveys, a leading survey software and service solutions provider, partnered with Brand Republic, the UK’s leading online destination for people working in the marketing and communications industries, to explore how brands are capturing customer feedback and what they do with the findings.
Feedback is a powerful tool, but it needs to be collected and used correctly
When it comes to gathering customer feedback, marketers these days have an embarrassment of riches, thanks to the internet and that 24/7 global chat room called social media. In fact, there is now a bewildering array of feedback tools that marketers have at their disposal, regardless of whether it is even appropriate to solicit consumer opinion in the first place. Continue reading
We have a lot going on here at Snap Surveys and we invite you to join us at an upcoming event, training, or webinar. Can’t make it? No problem. We have included a list of past webinars that you can access for free!
Learn about Snap Surveys’ Feedback Management Solutions at the AIR Forum 2012. This new solution provides a flexible and customizable platform for the creation and management of survey instruments with actionable reporting. We’ll demonstrate how to:
- use automated templates with built-in “Smart Reporting” – modify reports to suit your needs and create your own.
- drive continuous improvement with the use of both internal and external quality indicators for benchmarking and historical comparisons. Continue reading
As we have discussed in past Snap Survey Software blog posts, there are several tips to keep in mind when asking customers, clients, users, or partners to provide feedback for your online survey. You are inviting participants to spend their valuable time by providing you with meaningful feedback — and in most cases, without any tangible or immediate benefit to them for completing the online survey.
The best way to convince participants to spend 2, 5, 10, or even upwards of 15 to 20 minutes of their time to complete your online survey is to create an Introduction page describing the purpose of the survey; why you are soliciting their feedback; and explain participant privacy.
There are 5 key messages you want to convey to participants through your Introduction page. Continue reading