Create Dynamic Questionnaires That Deliver an Engaging Experience

Create Dynamic Questionnaires with Snap Survey Software

Deliver a unique and personalized questionnaire to each respondent, which delivers an enjoyable and engaging experience for each respondent.  Dynamic, engaging surveys produce a higher response rate, and in return, deliver more accurate data.

Features of Dynamic Questionnaires include:

  • Question Routing (or skip logic)
  • Text substitution (or piping)
  • Database links
  • In-survey calculations
  • Answer code masking
  • Randomization
  • Response validation
  • Quotas

Question Routing

You rarely ask every respondent every question. With question routing, you can ask questions based on replies, or any combination of replies given earlier in the survey. Question Routing can be applied to any question, whether qualitative or quantitative, and is also active while entering data from paper surveys,  so you can always be sure of consistent data. Continue reading

Shorten Your Online Survey for a Better Response Rate

Create higher response rates with proper online survey length

A streamlined online survey is more efficient and can yield a higher response rate. The shorter the online survey, the more likely respondents will complete it. The length of your online survey depends on many factors. Ideally, the length of your online survey is based on the number of relevant questions asked and the optimal length that will convince someone to respond. Beware that using extra questions in your survey may have a negative effect on your response rate, so only develop questions that are pertinent to your survey research objectives. Continue reading

Don’t Disappoint Your Online Survey Respondents

Screen your online survey respondents, but don’t disappoint

When conducting market research, not all of your online survey respondents will qualify to complete your survey. When developing your market research surveys, it is good practice to use screening questions to ensure respondents are relevant to your research. Not all survey respondents will qualify. Even the most advanced panel samples will contain some potential participants that do not meet your screening criteria. For example, if the topic of your research survey requires that respondents be female and employed full-time, most respondents will hopefully meet this requirement, but some unfortunately will not. Therefore, they will need to be screened out.

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Survey Design: What Happens When You Ask a Respondent a Question?

When designing your survey questionnaire you assume the respondent understands the question and the way in which the question was intended. 

It is expected the Respondent desires to answer the question and replies with a truthful and accurate response.  If the answer is easily recalled by memory or if the answer can be easily worked out, the respondent has a higher percentage chance of answering truthfully.  If they cannot recall the information or cannot easily work out the question, they will still answer appropriately because the question was self-explanatory, asked in proper context, and gave the appropriate range of response choices.  Continue reading

Survey Design and Development: Understanding How Respondents Answer Questions

The Role of a Researcher is to ensure that their survey questionnaire is understandable and respondents interpret the questions the way in which the Researcher intended.  If this is done, the Respondents can answer accurately and truthfully, ensuring a good survey outcome. Continue reading