Lower your online survey abandonment rate with these 4 strategies
The number one reason for survey abandonment is survey length. Streamlined online surveys are more efficient and yield higher response rates. The shorter the online survey, the more likely your survey respondents are to complete it. Your survey should contain only those questions that are relevant to the research. Using extra questions may have a negative impact on response rates, so only ask respondents questions that are relevant to the objective of your survey.
Other factors contribute to survey abandonment. In order to get a good response rate, you need to attain a balance between effective survey design and data collection, and maintain a positive respondent experience. To prevent survey abandonment, try the following 4 strategies. Continue reading