Allow Respondents to Rank or Order Their Preferences

Many questions in customer satisfaction surveys ask respondents to rank certain aspects of their experience. Ranking questions ask respondents to rank or order a set of options. Continue reading

Allow Customers to Rate Preferences in Satisfaction Surveys Using Rating Scales

Satisfaction rating scales are the best way to quickly ask customers what they thought about a certain service or product.  However, you may want to restrict their responses to only selecting one attribute per item—for example, Continue reading

Rating Scale and Balance Questions for your Survey

Determining rating point scales for your Performance Evaluation and Level of Satisfaction surveys is important in Satisfaction Survey Design. Whether you are designing a customer, employee, or healthcare satisfaction survey, getting people to evaluate performance or level of satisfaction will depend on whether or not the topic is important to them.  Continue reading