New to Designing Surveys?

Have you been tasked with designing a survey and don’t know where to begin?

You’re not alone. The decision to gather feedback is an easy one, but creating a survey can seem like a daunting task.

With the need for social distancing during these uncertain times, many organizations are turning to online surveys and forms to collect feedback from a wide range of audiences, across all industries.

But why surveys? Businesses and researchers across all industries conduct surveys to uncover answers to specific, important questions. These questions are varied, cover a diverse range of topics, and can be asked in multiple formats. Continue reading

Survey Software for Healthcare Organizations

Following on from National Public Health week, which is recognized at the start of every April, we’ve taken a look at how survey software is being used by healthcare organizations such as the NHS.

NHS Trusts are required to collect feedback and conduct assessments on patients and staff, as well as undertaking a range of audits and research projects. The wide range of questionnaires and surveys that each NHS Trust needs to complete can be complicated to administer. It’s often difficult and time consuming to collate responses, analyze them, and determine useful insights and develop ongoing improvements from the data.

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Market Research: Get To Know Your Survey Terminology

When working in market research, get to know your survey terminology

multi-mode-surveyWhether you are a seasoned market researcher with extensive knowledge of survey methodology, a beginner designing your first survey, or a new market research analyst, some of the terminology used can be a little confusing and it takes some time to comprehend. Here are some commonly used survey research terms and their definitions. Continue reading

Does Survey Mode Have An Impact On Survey Response Rates?

Does the survey mode you choose have an impact on survey response rates?

survey-respondentsDoes the survey mode you choose to distribute your questionnaire – online survey, mobile survey, paper survey, kiosk survey, or one-on-one interview – have an impact on survey respondents, and ultimately, survey response rates?  How about using a combination of survey modes (i.e. mixed-mode, multiple-mode)? The answer is yes.

It can be very difficult to estimate the level of survey participation as response rates vary depending on a wide variety of factors. For example, survey design, survey length, question wording, and preferred survey mode can all impact response rates.

Let’s focus on survey mode. Your response rates will weigh heavily on your desired audience demographics (age, location, gender, etc.). But, if you take the time to identify these factors, you can take action to improve your response rates by identifying the survey mode(s) that will best reach your audience – giving you more statistically relevant data. Continue reading

The Basics of Composing Proper Survey Questions

When designing surveys, there are basic elements to consider when composing properly designed survey questions

survey-designAs you begin to plan and develop your survey, you must first determine what information you want to collect, which then guides you through choosing which questions to ask, how to ask them, and of whom. Be precise. you should be creating questions that are as precise as possible.  Precision questions have the highest degree of accuracy as a result of the participants’ ability to recall events with ease. When asking questions about events, activities, and behaviors, the following components contribute to improving the precision of your survey questions.  Continue reading

Writing for the Small Screen? The Importance of Minimizing Question Length

Survey design can be a challenge when designing questionnaires for small screen sizes

Consider the following open-ended question:

Other than cost or price, if there was one thing that Organization X could do to help you and your business in the future, what would that be?

There isn’t too much wrong with the wording. It’s clear and easily understood. However, there is one thing that can be done to improve it. The question can be made shorter. For example:

Apart from changing prices, what one thing could Organization X do better?

adaptive-questionnairesThe revised wording is considerably shorter but the meaning has been retained. The responses you’d get are unlikely to differ greatly from the original question.

Across all survey methods, from face-to-face to online, shorter questions have always been better. Respondents don’t want to have to read or listen to long lines of text. Shorter questions make surveys feel faster in pace. Respondents feel more involved and provide a better quality of response.  Continue reading

Online Surveys, Paper Surveys, Kiosk Surveys and Mobile Surveys: Understanding and Use of Factual Questions in your Questionnaire

Factual questions, also referred to as behavioral questions, are the most common type of question used in survey questionnaires.  Whether you are designing an online, paper, kiosk or mobile survey, this type of question usually asks about past or ongoing observable behaviors or events, which in theory, can be verified by other people.  Continue reading

Survey Design: What Happens When You Ask a Respondent a Question?

When designing your survey questionnaire you assume the respondent understands the question and the way in which the question was intended. 

It is expected the Respondent desires to answer the question and replies with a truthful and accurate response.  If the answer is easily recalled by memory or if the answer can be easily worked out, the respondent has a higher percentage chance of answering truthfully.  If they cannot recall the information or cannot easily work out the question, they will still answer appropriately because the question was self-explanatory, asked in proper context, and gave the appropriate range of response choices.  Continue reading