Following on from National Public Health week, which is recognized at the start of every April, we’ve taken a look at how survey software is being used by healthcare organizations such as the NHS.
NHS Trusts are required to collect feedback and conduct assessments on patients and staff, as well as undertaking a range of audits and research projects. The wide range of questionnaires and surveys that each NHS Trust needs to complete can be complicated to administer. It’s often difficult and time consuming to collate responses, analyze them, and determine useful insights and develop ongoing improvements from the data.
When working in market research, get to know your survey terminology
Whether you are a seasoned market researcher with extensive knowledge of survey methodology, a beginner designing your first survey, or a new market research analyst, some of the terminology used can be a little confusing and it takes some time to comprehend. Here are some commonly used survey research terms and their definitions. Continue reading →
Does the survey mode you choose have an impact on survey response rates?
Does the survey mode you choose to distribute your questionnaire – online survey, mobile survey, paper survey, kiosk survey, or one-on-one interview – have an impact on survey respondents, and ultimately, survey response rates? How about using a combination of survey modes (i.e. mixed-mode, multiple-mode)? The answer is yes.
It can be very difficult to estimate the level of survey participation as response rates vary depending on a wide variety of factors. For example, survey design, survey length, question wording, and preferred survey mode can all impact response rates.
Let’s focus on survey mode. Your response rates will weigh heavily on your desired audience demographics (age, location, gender, etc.). But, if you take the time to identify these factors, you can take action to improve your response rates by identifying the survey mode(s) that will best reach your audience – giving you more statistically relevant data. Continue reading →
When designing surveys, there are basic elements to consider when composing properly designed survey questions
As you begin to plan and develop your survey, you must first determine what information you want to collect, which then guides you through choosing which questions to ask, how to ask them, and of whom. Be precise. you should be creating questions that are as precise as possible. Precision questions have the highest degree of accuracy as a result of the participants’ ability to recall events with ease. When asking questions about events, activities, and behaviors, the following components contribute to improving the precision of your survey questions. Continue reading →
Survey design can be a challenge when designing questionnaires for small screen sizes
Consider the following open-ended question:
Other than cost or price, if there was one thing that Organization X could do to help you and your business in the future, what would that be?
There isn’t too much wrong with the wording. It’s clear and easily understood. However, there is one thing that can be done to improve it. The question can be made shorter. For example:
Apart from changing prices, what one thing could Organization X do better?
The revised wording is considerably shorter but the meaning has been retained. The responses you’d get are unlikely to differ greatly from the original question.
Across all survey methods, from face-to-face to online, shorter questions have always been better. Respondents don’t want to have to read or listen to long lines of text. Shorter questions make surveys feel faster in pace. Respondents feel more involved and provide a better quality of response. Continue reading →
Join us tomorrow, Wednesday, September 11, 2013 for a FREE webinar on the topic of: Summer Camp Round-up on Questionnaire Design
When: Wednesday, September 11th
Time: UK: 11:00 BST / 12:00 Europe | US: 6:00 AM EDT
Presenter: UK Snap Training Consultants Marc Ellison and Nathan Pritchard
In this first of two round-up Snap Summer Camp sessions, UK training consultants Marc and Nathan will be sharing some of the questionnaire design questions and answers from previous Summer Camp sessions. You’ll be able to submit questions about designing questionnaires in Snap Survey Software during this session as well. Note: A recording of this webinar will be made available to viewers who are not available at this time. Continue reading →
When designing your Online Survey, some questions may be perceived by the respondent as threatening, invasive, or causing emotional discomfort. Other survey questions may appear to have socially acceptable answers. You cannot always predict which questions these will be, as the effect can vary from respondent to respondent, but there are some guidelines that can be applied to help you navigate through tough questions when developing your online survey questionnaire: Continue reading →
When developing your online survey questionnaire (as well as paper, kiosk or mobile surveys) for your study, how you word the questions directly influences the detail and accuracy of information you receive from your Respondents. In all types of survey questionnaires, Respondents usually find precise questions easier to answer than general questions. Examples of a general question and a precise question are shown in a customer survey below: Continue reading →