Given the rising costs of paper, printing, and postage, many businesses are shifting towards online surveys over paper surveys. The costs savings alone by switching to online surveys are a significant motivator. However, the decision to change can be a difficult one; some target populations may not be receptive to strictly online surveys. The debate between which is more effective: paper-based surveys or online surveys continues.
How does each mode of survey research fare in your market? Can your research remain valid if you switch to one mode of survey research, but leave the other behind? Take into consideration the following factors.