5 Steps to Better Survey Design, Step 2

Step 2: Think about your target audience

How, when, and to whom is the questionnaire going to be delivered?

multi-mode-surveyWhere are participants likely to be viewing your questionnaire? Will they be on the move, at home, in the office? This should dictate the length of the questionnaire and the type of questions you create.

19% of online surveys are now competed on a Smartphone, tablet, or other mobile device.* The attention span of a participant on a Smartphone is generally going to be shorter than someone using a PC. Different question styles suit different devices. Grid questions, for example, are better on larger screen-sizes than on a Smartphone. Continue reading

Snap Survey Software How-to: Run a Kiosk Survey

Learn how to create a kiosk survey using Snap Survey Software

survey-software-elephant-kiosksCreate and run a survey to use in standalone kiosk mode using Snap Survey Software. Once created, your kiosk survey is loaded onto a kiosk over the Internet using Snap Mobile Anywhere.

Once in kiosk mode, the device will only display the selected survey, displaying the first page of the kiosk survey by default. For ease-of-use, if someone starts the survey, but does not complete it, the screen resets back to the first page after a specified time. You can choose whether to keep partially-completed multi-page surveys. When someone completes a kiosk survey, their response is automatically submitted. You can upload responses automatically to the Snap WebHost server, and you can then download them and analyze results in Snap Survey Software. Continue reading

Access Webinar Recording: Designing Questionnaires for Multi-mode Surveys

Did you miss our webinar on designing questionnaires for multi-mode surveys?

designing-questionnaires-with-multi-modeIf you missed our Snap Summer Camp 2013 webinar on designing questionnaires for multi-mode surveys, you can watch it now!

One of Snap Survey Software’s many strengths is how easy it is to set-up the same questionnaire for different modes of survey research: paper, online, and mobile. This enables you to engage with respondents in the way they prefer to complete questionnaires, helping to increase response rates.  Continue reading

Want to Learn More About Survey Software?

Are you reviewing available survey software options? We can help.

Surveys are a great tool to gather data quickly and efficiently. Survey software solutions are cost-effective tools for designing and administering online surveys, with the capability of analyzing survey results easily in one centralized software system.

There are a variety of available survey software solutions available. For online surveys, simple online survey tools will allow you to create quick surveys with basic formatting and administration options, and basic analysis tools. More advanced online survey software solutions, such as Snap Survey Software, have more sophisticated functionality ideal for planning more complex survey formatting, survey question logic, and advanced analysis capabilities.

Continue reading

Why Use Multi-Mode Surveys for Data Collection?

multi-mode surveysYour survey research project may require a combination of various data collection methods. A mixed methodology approach to data collection can assist in maximizing your survey response rate or to communicate with hard-to-reach respondents. 

There are many methods of data collection. Depending on your research requirements, you can provide your respondents with options and accessibility through a combination of the following modes of survey research:  Continue reading

Why multi-mode surveys can deliver better data

Multi-mode surveys

Snap Surveys working with Silver Dialogue carried out a research project to find out what the preferred questionnaire delivery methods were for visitors to a number of National Trust properties around the UK,  and the subsequent effect on visitor survey response rates.

Visitors were approached by an interviewer at the start of their visit to find out if they would be willing to complete a post visit survey using their stated preferred method, i.e. paper, online, kiosk, smartphone etc.

The results in summary;

  • The most preferred questionnaire modes were paper/post 30% and web 26%.
  • Point of visit methods e.g. paper and kiosk had far higher response rates (91%), than post visit e.g. web and smartphone.
  • Using a multi-mode approach increased the overall visitor survey response rate to 61% from around 45% achieved in previous paper based visitor surveys.
  • A multi-mode approach reached a wider audience than previous surveys.  
  • Asking people to ‘pledge’ to complete a survey after their visit helped to boost response rates.

Read more about this multi-mode survey research project

Snap’s survey software provides a cost effective way to manage multi-mode surveys. Questionnaires for all modes are easy to set up through our design interface and results can be seamlessly combined.

ASC Conference 2011: the importance of multi-mode surveys, respondent respect and more

Tamara Gooderham, Research Services Manager at Snap Surveys reviews the first day of the ASC 6th International Conference held on 22 & 23 September 2011: “Shifting the Boundaries of Research”.

Keynote speakers on the first day included: Tom Ewing, Social Media Knowledge Leader at Kantar (now at BrainJuicer), and Jeffrey Hennning renowned market research blogger and Chief Marketing Officer at Affinova. Continue reading

Snap Surveys at the ASC Conference

Snap are sponsoring  The Association for Survey Computing (ASC) International Conference,  Shifting the Boundaries of Research, 22 – 23 September 2011, Bristol, UK.

Dr Steve Jenkins, MD Snap Surveys will be presenting a paper with Dr Nicola Stanley, MD Silver Dialogue Ltd.  ‘Optimus Modus: Comparing interviewing modes for visitor surveys’. Find out more and book your delegate place