Successfully Qualify Leads and Turn them into Customers
Marketers know that sales conversions are dependent on how well the marketing and sales teams work together to nurture leads throughout the buyer’s journey. From the moment a website visitor completes a web form, to the time they participate in a sales demo, to the time they become a new customer, that lead needs to be nurtured and refined throughout every step of the buyer’s journey.
As we all know, leads don’t turn into customers instantly (bummer!). You have to warm up a lead first, and methodically build a relationship with them before they will be ready to purchase. One way to learn more about your leads is to conduct a lead follow-up survey. A lead follow-up survey is a great way to better qualify your new leads and learn more about the information they want to receive throughout their individualized buyer’s journey. If done properly, lead follow-up surveys can prove to be a very valuable B2B sales tool. Here’s how you can include a lead follow-up survey in your everyday business practices. Continue reading