Increase Response Rates With New Interactive Question

Use our new interactive question to engage participants and increase survey response rates

Do your surveys get lower than expected response rates? Clickable image questions help engage participants, which in turn can lead to a better response rate and more accurate data.

To help you build more engaging surveys, we’ve designed a new clickable image question for satisfaction surveys, ready for desktop, tablet, and mobile devices.

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25 Tips to Increase Online Survey Response Rates

Want to increase your survey response rates? Follow this helpful advice.

7K0A0664The success of your survey depends greatly on a good response rate. The higher the response rate, the more representative of the total population. Ideally, a higher than anticipated response rate will bring more assurance and reliability to the survey results. A higher response rate also allows more robust statistical calculations to be performed. In contrast, a response rate that falls short of anticipation may bring into question the dependability of the survey data. Receiving a low response rate from your survey will skew the results due to response bias, as certain types of respondents are more likely to respond to surveys than others, so certain views may triumph.

Want to increase your response rates? Here are 25 tips you can use to increase your survey response rates.

  1. Keep your survey short, covering only the topics you need to satisfy the objectives of your research. Don’t overload the survey with unnecessary questions. Keep the goal of your survey in mind when creating your questions.
  2. Send an email notification notifying participants that they will be receiving your survey, and to be on the lookout for its arrival. Explain how you value their feedback and appreciate their time to complete the survey.
  3. Explain to respondents what the purpose of the research is and how their valuable feedback will be used.
  4. Be considerate of respondents’ time. Let them know how long the survey will take to complete.
  5. Speaking of time, show a progress bar. Respondents want to know how much longer the survey will take.
  6. Use a powerful subject line in the email invitation.
  7. Change the ‘From’ name in the email invitation to an actual person. Allow respondents to respond to that person with questions.
  8. Double check that all links are working correctly in the email invitation.
  9. Send 1 or 2 quick email reminders to those that have not completed the survey.
  10. Optimize your surveys for all devices – from desktop PCs to mobile devices with various screen sizes.
  11. Check on the usability of your survey. Is it easy to access and complete?
  12. Check on the question wording. Is each question easy to comprehend?
  13. Use survey logic such as randomization to show more relevant questions or relevant options within questions.
  14. Use piping logic to feed any answer from a previous question into any subsequent question or text area.
  15. Don’t ask questions that you already have answers to. If you must ask them, take the database of answers from the previously gathered information and set-up a database link to pre-populate the information into the survey questions.
  16. Don’t use random jargon or abbreviations that respondents don’t understand.
  17. Consider using more interactive and engaging question styles like rating scales and sliders.
  18. Provide an open-ended question so respondents can share open comments.
  19. But, don’t ask too many open-ended questions. They take longer to complete.
  20. Check the format and flow of the survey. Does the sequence of questions make sense?
  21. Increase the frequency of your surveys. Survey repetition gets your participants to recognize your brand.
  22. Decrease the number of one-off surveys and focus on surveys that collect data that is inline with your goals. Too many surveys may deter your participants.
  23. Offer an incentive. Incentive examples include a coupon or discount, an entry for a prize drawing, or copies of the final research report.
  24. Brand your survey. Participants want to see that the survey is coming from a reputable brand.
  25. Consider conducting your survey anonymously. Participants appreciate anonymity especially when sensitive data is being transferred.

What else would you add to this list?  Leave a comment below.

Review Online Survey Software for Small Businesses – What are the Benefits?

Businesses of all sizes can benefit from survey software to create engaging surveys and manage feedback

online-surveys-devices-overlappedSurvey Software is an excellent tool for small- and medium-sized businesses (SMBs) to gain valuable insights through well-planned survey research projects. Larger businesses tend to have the resources needed to undertake the entire survey process. Many small businesses, however, have limited resources and may deviate from survey research simply because of the time it takes to design surveys, administer, collect feedback, analyze data, and create reports. To small businesses, it can seem like a daunting process. Using online survey software that has built-in survey question libraries or templates for survey design, and easy-to use feedback management functionality can help small businesses reduce survey development time, and speed-up administration and data collection. Additionally, advanced online survey software systems have built-in data analysis & reporting functionality – for quick & easy analysis and reporting options. Continue reading

The Importance of Calculating Survey Response Rate

Why is calculating survey response rate so important and how is it determined?

calculate-survey-response-ratesThe calculation of Response Rate (RR) is often inconsistent across research studies because each study may use its own definition.  There are so many ways of calculating response rates that comparison across survey research studies can result in confusion and misinterpretations. In order to make practical comparisons across different research studies, it is important to standardize the calculation of response rate.

Consider adopting the calculations as defined by the Standard Definitions: Final Dispositions of Case Codes and of Outcome Rates for Surveys (American Association for Public Opinion Research, Revised 2011) and the various other response calculations, as shown below. Abbreviated terms include: I = Complete survey, P = Partial survey, R = Refusal and break-off, NC = Non-contact, O = Other, UH = Unknown if household/occupied housing unit, UO = Unknown, other, e = Estimated proportion of cases of unknown eligibility that are eligible. Continue reading

Paper Surveys: Alive and Well!

Paper Surveys may seem like a thing of the past, but they are certainly alive and well. Consider survey software that allows you to conduct all modes of survey research to increase response rates.

Spaper-surveys-survey-softwarenap Surveys customers choose Snap Survey Software because it gives users the flexibility to run surveys in a range of survey modes, including: paper, paper for scanning, online, mobile, tablet, and kiosk. Depending upon your audience and administration limitations, paper surveys can prove more effective than online surveys for collecting feedback.

Administering paper surveys in conjunction with other survey modes can help boost response rates, particularly if you need to target harder to reach communities or fulfill strict respondent quotas. Snap Survey Software gives you the flexibility to gather and manage feedback based on your individual or organizational needs, as well as the needs of your respondents.  Continue reading