Use post event surveys to create strategies for event improvement and continued success
As mentioned in yesterday’s Snap Survey Software blog post, Collect Direct Feedback with Event Surveys, following any event, one of the most important things to do is collect feedback from attendees to learn about their needs and expectations. Event managers can use this information to create strategies for event improvements and continued success.
Following events, it is recommended that event managers send post event surveys via email asking attendees to complete an online event feedback survey, or send a link to a survey on a postcard or other promotional mailer. Creating online event surveys with survey software gives you the ability to manage respondents and responses online with an intuitive survey management system. With an advanced online survey management system, you can easily upload contact information of event attendees, invite respondents to complete your online event survey with email invitations, keep track of who has responded, save partially completed surveys, send email reminders to those that have not responded, and view results in real-time. Continue reading
We continue on from yesterday’s Snap Survey Software blog post, Collect Feedback with 3 Types of Event Surveys. As mentioned, following an event, one of the most important things to do is collect feedback to learn about the needs and expectations of your target market – to create future business and marketing strategies. Following events, it is recommended that event managers send post-event surveys via email asking attendees to complete an online feedback survey, or send a link to a survey on a postcard or other promotional mailer. Post-event surveys often provide the most meaningful feedback. This gives attendees the opportunity to evaluate the effectiveness of various aspects of your events such as individual speakers, seminar topics, training sessions, product demonstrations, exhibitors and sponsors, accommodations, as well as rate their overall experience with the event.
The objective of a post-event survey is to determine whether the efforts put into your event planning met expectations for attendees, speakers, exhibitors, and sponsors. To ensure the highest participation rate, send your post-event survey to attendees as soon as the event has ended, while their experience is fresh in their minds. The most important information collected from post-event surveys is whether attendees found value in the event, whether it was worth their investment of time and resources, and whether they would participate in the event again. Continue reading
Click to view a sample Event Survey
When planning and executing events, there is nothing greater than receiving feedback. Whether you plan business events, networking events, conferences, seminars, trade shows or trainings; attendee feedback is the key to learning about the needs and expectations of your target market so that you can create business and marketing plans that guarantee continued success.
Creating an online survey with advanced online survey software can be a cost effective way to collect attendee feedback. In some cases, a mobile survey is be a better, more efficient option of gathering attendee feedback, and is available from many survey software providers who offer multiple-mode survey creation and administration. Continue reading