45 Words & Phrases to Avoid in Email Subject Lines

Learn the 45 words & phrases you should avoid in Email Subject Lines

Email in InboxWith any online survey email invitation, survey researchers face a number of challenges. It is especially challenging to send a survey to participants who have never heard of your company or are unaware of what you are trying to achieve from your survey research. Challenges include deliverability, open rates, and conversion rates (the successful completion of your survey). Because of these challenges, it is an essential step in the survey research process to carefully plan an email invitation subject line that passes through spam filters, seizes participants’ attention and persuades them to open the questionnaire, and submit completed responses. Continue reading