What is the role of images in online surveys? Produce interactive online surveys that engage with respondents and produce higher response rates.
Research conducted by Snap Surveys determined that respondents are more engaged with the subject of an online survey when questions are presented in a colorful and interactive way. The use of images in interactive questions is an effective way to engage with respondents in online research, and produce higher response rates. Why? Interactive questions play a powerful role in online research, similar in ways that images are used in other forms of creative communication – to communicate ideas, engage, entertain, and to trigger thoughts, actions, and even memory.
Interactive questions are a visual and engaging alternative to check boxes, with responses given by clicking directly on the image, as indicated below.