There are many methods for collecting survey data. Which method is the best for your research?
The method in which you conduct your survey can have a significant impact on the feedback you receive. Some questions may draw different respondent answers if asked in a paper survey, in an online survey or mobile survey, or in a telephone or face-to-face interview. In online, paper, and mobile surveys, visual design elements have a major impact on how questions are read and interpreted by survey respondents. In telephone and face-to-face interviews, words are given more importance because of the conversational format. When designing a survey, be aware of the types of questions you are asking, and ensure that they are in-line with your method of survey data collection. Continue reading