Which Survey Data Collection Method is Best?

There are many methods for collecting survey data. Which method is the best for your research?

The method in which you conduct your survey can have a significant impact on the feedback you receive. Some questions may draw different respondent answers if asked in a paper survey, in an online survey or mobile survey, or in a telephone or face-to-face interview. In online, paper, and mobile surveys, visual design elements have a major impact on how questions are read and interpreted by survey respondents. In telephone and face-to-face interviews, words are given more importance because of the conversational format. When designing a survey, be aware of the types of questions you are asking, and ensure that they are in-line with your method of survey data collection. Continue reading