During this difficult economic time, many companies are looking at areas of the business in which they can save money. Unfortunately, some companies choose to forgo valuable survey research. In doing so, they are missing out on gaining a competitive advantage over their competition by learning more about their changing marketplace.
Companies that choose to remain active in survey research, despite economic difficulties, must obtain a high quantity of quality survey data in order to sustain their continued investment. As discussed in previous Snap Survey Software blog posts, in order to obtain a high quantity of quality survey data, a business must take the time to develop a survey plan that contains clear research objectives that guide a survey research team through the creation of the survey, including giving a good amount of attention to each survey question. Continue reading