Customer Satisfaction Survey – Understanding Response Errors for Your Successful Survey

When planning your successful customer satisfaction survey, it is vital to understand how question selection impacts survey response errors. Obtaining the type of detail you will require to make clear and coherent business decisions, as a result of your survey, depends heavily on your ability to ask the right questions of your target audience. Continue reading

Customer Satisfaction Surveys – Understanding Sampling Errors for Your Successful Survey

When planning your customer satisfaction survey it is important, as with any survey, to consider the various ways you select your target population, in order to minimize sampling errors. A clear understanding of sampling errors can help guide you in the development of the best possible customer satisfaction questionnaire. If your information is accurate and well sampled, clear and definitive business decisions can be made as a result of your findings. Continue reading