New Blog Series: 10 Issues to Consider when Designing Online Surveys, Issue #1

What are the 10 Issues to Consider when Designing Online Surveys, Post 1 of 10

The sudden arrival of so many online survey solutions and various online survey tools has created the false impression that anyone can write a good quality survey. How hard can it be, right? The reality is, there are many important practical issues to consider when designing an online survey to ensure you collect the highest quality data possible.

Throughout this blog series, we will cover the 10 issues that arise in online survey design.

Issue #1: Data collection method

The method in which you conduct your survey can have a significant impact on the feedback you receive. Some questions may draw different answers if asked in a paper survey, an online survey, or in a telephone and face-to-face interview. In online surveys, paper surveys, or mobile surveys, visual design elements have a major impact on how questions are read and interpreted by survey respondents. In telephone or face-to-face interviews, words are given more importance because of the conversational format. When designing an online survey or mobile survey, be aware of the types of questions you are asking, and ensure that they are in-line with your method of online data collection.

Helpful resource: Improve Online Surveys through Customized Survey Design Features

Survey Research Briefs – Writing a Research Brief for a Successful Survey

A great research brief begins with clear objectives and is an essential first step in any survey.  A well thought out plan will enable you to prioritize your objective and to develop the right questions to gain the information you need for your market research.

The first step in developing your brief would be to answer these questions: Continue reading