What are the Advantages and Disadvantages of Surveys?
Surveys are easy to develop, especially when using the advanced survey software solutions available today. Many researchers are tempted to do much of their data collection online; however, it is not always the preferred mode of data collection, especially if respondents are in hard-to-reach areas. Whether a researcher uses an online survey, mobile survey, paper survey, or a combination of all modes, the mode should depend on the type of study and the demographics of respondents.
Online surveys and mobile surveys tend to be the most cost-effective modes of survey research, yet they may not reach those respondents that can only respond using alternate modes. Results of online surveys and mobile surveys may suffer and differ greatly if important respondents are left out of the research. Hard-to-reach respondents may be easier to reach using more traditional methods such as paper surveys or face-to-face interviews. Continue reading
What questions should you ask yourself to help you evaluate your company’s survey software solutions needs?
In this 12-part blog series, we will discuss the 12 pertinent questions you should ask yourself and provide the advice you need to enable you to compare all of the available survey software solutions on the market.
What is the best survey software solution on the market today? There’s certainly not one answer to this loaded question, and there is certainly no cookie-cutter solution that will fit everyone’s needs. The key to finding the right survey software solution is to first evaluate your company’s needs. Finding the right solution is not as simple as focusing on the cheapest option. After reviewing your company’s needs, you may find that you don’t even need software at all. There are many offerings out there that have surveys built-in that are ready to go, and you can simply sign-up (many times for free) and begin surveying your sample immediately. Continue reading
Customizing your online surveys is an important aspect of survey design. Customization improves the look, feel, and functionality of your surveys. Visual customization makes an online survey not only visually appealing, but customizing questions using advanced response control features also helps to engage the respondent, leading to potentially higher response rates. Continue reading
When designing your questionnaire you will include survey demographic questions to serve as break variables, so that differences in responses between groups can be identified. Demographic Survey questions include: Continue reading