What You Need to Know About Choosing a Survey Solution

Need to know: Choosing your survey solution

Choose-survey-solutionMarketers keen to do DIY surveys outside of their research departments would do well to realize the comparative differences between software packages available.

They range from straight-forward feedback tools where consumers are asked to rate an event or experience on a scale of 1-5, right through to surveys with more business-critical requirements, for example probing a brand revamp or new product development. Here are some of the functionalities marketers should expect when evaluating software at the more sophisticated end of the spectrum:

1. Create questionnaires in different formats

Consumers like to give feedback in various ways and your data capture software needs the ability to gather data in different ways including online, mobile, face-to-face paper and mobile interviewing, kiosk and paper surveys. Analysis capabilities should be able to aggregate this data (including multi-language versions of questionnaires) into one, seamless report.

2. Multi-lingual

You may be working for a multi-national brand owner or in the public sector and require feedback in different languages. With Snap Survey Software, a questionnaire in any format can be made available in any language. Continue reading

Learn More About Available Survey Software Solutions

Why do customers choose Snap Survey Software over the competition?

multi-mode surveysAs you review Survey Software and Feedback Management Solutions, we invite you to review Snap Survey Software to learn what distinguishes our survey software and feedback management solutions from other survey solutions on the market.

Why do our customers choose Snap Survey Software as their survey software solution? We provide 8 great reasons why.

1.  A Wealth of Research Experience

30+ years of survey research experience

2.  A Complete Survey Software Solution

Create and manage in any survey mode, in any language: online surveys, paper surveys, and mobile surveys (iPad, iPhone, iPod touch, Android, Smartphone, Tablet PC, and Kiosk). Continue reading

Advantages and Disadvantages of Surveys

What are the Advantages and Disadvantages of Surveys?

Surveys are easy to develop, especially when using the advanced survey software solutions available today. Many researchers are tempted to do much of their data collection online; however, it is not always the preferred mode of data collection, especially if respondents are in hard-to-reach areas. Whether a researcher uses an online survey, mobile survey, paper survey, or a combination of all modes, the mode should depend on the type of study and the demographics of respondents.

Online surveys and mobile surveys tend to be the most cost-effective modes of survey research, yet they may not reach those respondents that can only respond using alternate modes. Results of online surveys and mobile surveys may suffer and differ greatly if important respondents are left out of the research. Hard-to-reach respondents may be easier to reach using more traditional methods such as paper surveys or face-to-face interviews. Continue reading

Features of Advanced Online Survey Software Solutions

online-survey-with-multi-modeHave you ever wondered how well your annual conference is perceived by attendees? Are you looking to evaluate a new product? How about collect data from clients about the new service you are offering?  Online Surveys can be a huge help in understanding what your users think, what their wants are, and how successful your programs, products, or services are. 

Conducting online surveys is a big part of collecting honest feedback. Online survey software solutions can be a cost-effective way to design and administer surveys, and collect and analyze results through one central software program. While an online survey software solution is not going to be the right fit for every research need, online surveys are a great tool to gather informal data quickly and efficiently. A paper survey, however, is likely to get a much-higher response rate at an in-person event, and provide more accurate data among populations that are not as comfortable with computer technology, or have limited or no access to computers. 

There are a number of available online survey software solutions. What can these sophisticated programs do? Any good online survey software tool will allow you to easily create your survey questions and format the design using an online or desktop interface. From there, you can send respondents a link to complete the online survey. More sophisticated online survey software programs, however, have more advanced functionality that can be very handy when you’re planning a more complex series of survey questions. In this case, the following features may be useful:  Continue reading

Blog Series: Find the Best Survey Software Solution, Part 12 of 12, Final Series Post

We come to the end of our series Find the Best Survey Software Solution. Throughout this series, we have discussed in detail the 12 most important questions you should ask yourself when assessing your company’s needs for a survey software solution. We hope this series has helped you understand the basics of assessing and purchasing a survey software solution for your organization.

Question 12: What is your survey software budget?  Continue reading

Blog Series: Find the Best Survey Software Solution, Part 11 of 12

We come closer to the end of our series Find the Best Survey Software Solution. We have discussed in detail the 12 most important questions you should ask yourself when assessing your company’s needs for a survey software solution. We continue with post number 11 in this 12-part blog series.

Question 11: Who will need to access the survey and survey results? Continue reading

Blog Series: Find the Best Survey Software Solution, Part 10 of 12

We come closer to the end of our series Find the Best Survey Software Solution, in which we discuss the 12 most important questions you should ask yourself when assessing your company’s needs for a survey software solution. Our voyage continues with post number 10 in this 12-part blog series. 

Question 10: Do you have a plan in place to use the results of the survey?  Continue reading

Blog Series: Find the Best Survey Software Solution, Part 9 of 12

We continue our discussion of the 12 most important questions you should ask yourself when assessing your company’s needs for a survey software solution. Our journey continues with post number 9 of our 12-part blog series: Find the Best Survey Software Solution

Question 9: Do you want to develop mobile surveys?   Continue reading

Blog Series: Find the Best Survey Software Solution, Part 8 of 12

Throughout this series, we discuss the 12 most important questions you should ask yourself when assessing your company’s needs for a survey software solution. Our journey continues with post number 8 in our 12-part blog series: Find the Best Survey Software Solution

Question 8: Do you want to develop paper surveys? 

In this online world, paper surveys still find their place in the survey research industry. Paper surveys are the best mode of survey research when trying to reach an audience that doesn’t have easy access to the internet. Additionally, potential online survey responders are being bombarded daily with online survey opportunities when they access a web. Continue reading

Blog Series: Find the Best Survey Software Solution, Part 7 of 12

We move onto blog post number 7 in our 12-part blog series: Find the Best Survey Software Solution. Throughout this series, we discuss the 12 most important questions you should ask yourself when assessing your company’s needs for a survey software solution. 

Question 7: What is your expected response rate? (How many replies do you expect to receive?)   Continue reading