When it Comes to Online Surveys, There Are No Wrong Answers

Wrong answer or wrong question? That is the question.

What is the goal of your online survey? Perhaps your goal is to measure employee satisfaction, improve product features, improve student learning, or increase your customer base. Whatever your goal is, online surveys are a great solution for collecting valuable feedback and information. Online surveys are easy to create, but wait! Have you tested your survey to ensure that you receive the types of answers you anticipate? When it comes to developing questions for your online surveys, plan your survey questions wisely, because there is no such thing as a wrong answer. There are only wrong questions.

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Survey Design and Development: Understanding How Respondents Answer Questions

The Role of a Researcher is to ensure that their survey questionnaire is understandable and respondents interpret the questions the way in which the Researcher intended.  If this is done, the Respondents can answer accurately and truthfully, ensuring a good survey outcome. Continue reading