5 examples of survey demographic questions

As discussed in yesterday’s post Why Use Demographic Questions in Surveys?, demographic questions are an important aspect of any survey. Demographic questions are designed to help survey researchers determine what factors may influence a respondent’s answers, interests, and opinions. Collecting demographic information will enable you to cross-tabulate and compare subgroups to see how responses vary between these groups.
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Why Use Demographic Questions in Surveys?

Demographics are characteristics of a population. Characteristics such as race, ethnicity, gender, age, education, profession, occupation, income level, and marital status, are all typical examples of demographics that are used in surveys.

When designing a survey, the research needs to assess who to survey and how to breakdown overall survey response data into meaningful groups of respondents. Both assessments are based on demographic considerations.  Continue reading