Adventures in social media: the story from Bristol City Council

Philip Higgins and Anna McDermott, Consultation and Research Officers at Bristol City Council, offer their insights into how Bristol City Council is engaging its citizens.

Social media has changed the research game forever. Before, surveys used to be private and anonymous. But now social media is enabling everyone to become broadcasters. “Our job has become about communications as well as research,” says Philip. “We want to make it easy for people to share the fact that they’ve just taken part in a consultation with their Twitter contacts and Facebook friends. This is proving an increasingly important way of drawing in the public.”

Traditionally, researchers have discouraged people from passing on surveys to other participants, as this was seen to skew the results. However, in the new world of ‘personal broadcasters’, the council is actively looking to use people’s social media contacts to publicise their involvement in open public consultations.  A growing number of Bristol’s consultations have ‘share’ buttons to make this easy for people. 

Read more about how Bristol City Council engage with their citizens


New – share surveys on Twitter, LinkedIn and facebook

Share surveys with Twitter, facebook and LinkedInWe have added a simple click feature to our online surveys service, Snap WebHost, which enables you to share survey links.

The icons for Twitter, facebook and LinkedIn appear on the publish survey screen.  Click on the icon for the social media you want to post to, log-in and that’s it – easy! Create and distribute professional online surveys in Snap!