Writing for the Small Screen? The Importance of Minimizing Question Length

Survey design can be a challenge when designing questionnaires for small screen sizes

Consider the following open-ended question:

Other than cost or price, if there was one thing that Organization X could do to help you and your business in the future, what would that be?

There isn’t too much wrong with the wording. It’s clear and easily understood. However, there is one thing that can be done to improve it. The question can be made shorter. For example:

Apart from changing prices, what one thing could Organization X do better?

adaptive-questionnairesThe revised wording is considerably shorter but the meaning has been retained. The responses you’d get are unlikely to differ greatly from the original question.

Across all survey methods, from face-to-face to online, shorter questions have always been better. Respondents don’t want to have to read or listen to long lines of text. Shorter questions make surveys feel faster in pace. Respondents feel more involved and provide a better quality of response.  Continue reading

Something New at SnapSurveys.com!

The team at Snap Surveys is proud to announce the new look of SnapSurveys.com!

We’ve taken on a fresh new look. We hope you will find our new website engaging and easy to navigate. We’ve designed it to give visitors a more pleasing experience. Check out our new look at www.snapsurveys.com.

Learn about all of the new features of our Snap 11 Survey Software or browse through the many research services we offer, including questionnaire design assistance, data collection, analysis and reporting, and translation. Or, maybe you are interested in some of our solutions including Ready-to-Run Surveys or feedback solutions. You can even gather survey design inspiration by viewing our interactive sample surveys.

New Snap Surveys website

What do you think of our new website? Please leave a comment below or feel free to email us at info@snapsurveys.com with any questions.