Create Product Development Surveys with Survey Software

Survey Software can play an important role in the product development process

When developing new products, businesses want to make certain that their products will be successful. In the initial stages of the new product development process, it is important to implement surveys using an advanced survey software solution. Surveys are a cost effective means for collecting feedback from your target markets. Surveys are designed to collect important feedback that can have a big impact on new product development plans. Receiving feedback directly from potential end users gives product development teams the confidence to roll out new products to market.

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8 Steps to Conduct a New Product Market Research Survey

Conduct a New Product Market Research Survey in 8 Steps

New product market research surveys are used to collect consumer feedback about a new product or a new product concept. The product can be anything from a household item such as food or a toy, to larger item such as a kitchen appliance or television. Whatever the product may be, small or large, the process of managing the new product market research survey will remain the same, from start to finish.

Process of managing a new product market research survey

  1. Choose your preferred survey method: online survey, paper survey, mobile survey, phone survey, face-to-face interview, etc. Online surveys and mobile surveys can be more cost effective. However, remember, keep your target respondents in mind. Some consumers may not have access to a computer or mobile device. Some respondents may be more accessible through mailed paper surveys.
  2. Discuss the survey with other department managers such as product managers, marketing, advertising, sales, engineering, and finance. Managers from other departments will have insight into the information they want to obtain from the product research survey. As the market researcher, you can take the information you gather from the managers and turn it into properly phrased and formatted question types. Continue reading

Attitude Surveys, The Likert Scale and Semantic Differentials

Attitude is a group of opinions, values and dispositions to act associated with a particular object or concept.  Measuring attitude in your survey can be difficult because it requires a series of questions to evaluate it effectively.  Here are some examples of subjects that an attitude survey might attempt to measure. Continue reading