Given the rising costs of paper, printing, and postage, many businesses are shifting towards online surveys over paper surveys. The costs savings alone by switching to online surveys are a significant motivator. However, the decision to change can be a difficult one; some target populations may not be receptive to strictly online surveys. The debate between which is more effective: paper-based surveys or online surveys continues.
How does each mode of survey research fare in your market? Can your research remain valid if you switch to one mode of survey research, but leave the other behind? Take into consideration the following factors.
When designing your survey questions, the answer to a question can be influenced by previous questions and by the answers given to those previous questions. The order in which you ask your survey questions has a direct impact on how a Respondent will interpret and respond to your questions. Proper question sequencing is important in all types of surveys including: Online Surveys, Kiosk Surveys, Paper Surveys, Mobile Surveys and more. Continue reading →
Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods. Many mistakenly think the two terms can be used interchangeably.
So what is the difference between Qualitative Research and Quantitative Research? Continue reading →