Today, online surveys are often conducted continuously or on-demand rather than administered periodically. Measuring satisfaction in the aggregate is no longer adequate. Reacting to survey feedback immediately – regardless of whether the feedback is positive or negative – has become the new standard in improving satisfaction on a respondent-by-respondent basis. As with conventional online surveys, survey responses are still compiled and aggregated for reporting purposes. However, using triggered survey email alerts has changed the dynamic of satisfaction measurment, and has transformed it into a method of intervening to improve satisfaction immediately. Continue reading
Customizing your online surveys is an important aspect of survey design. Customization improves the look, feel, and functionality of your surveys. Visual customization makes an online survey not only visually appealing, but customizing questions using advanced response control features also helps to engage the respondent, leading to potentially higher response rates. Continue reading
What are slider controls? Slider controls are graphical image-based controls for collecting data in an online survey.
Here is an example of a slider control:
Can slider controls add value to your online surveys? The answer lies in a study conducted in 2007 by Nicola Stanley of Silver Dialogue Ltd and Stephen Jenkins of Snap Surveys. Together, they designed a survey study to evaluate the comparative qualities of graphical image-based control surveys in terms of the respondents’ experiences in completing the survey, including usability, engagement, and enjoyment of taking part in a graphical image-based survey. Continue reading
Image maps are a great way to capture responses for an online survey. They can take a complicated question and make it easy to read and fast to complete, by having the respondent interact with an image rather than long strings of text. Continue reading
Many online surveys will ask respondents to rate items on a scale of 1 to 10 and ask that the sum of these items doesn’t go over a certain value. However, without a running total, it can be hard to tally responses and some respondents may run out of patience for the survey. Continue reading
Have you ever had two grids/tables in an online survey that you wished you could line up side-by-side, or have you wanted to ask the same questions twice for two different scales? Advanced Survey Software Solutions have the ability to create Compound Grid questions. With the Compound Grid tool, sophisticated survey software programs make this function as easy as clicking a mouse. Continue reading
When inviting a respondent to participate in your online survey, the perception of your cover letter (email) is critical. One mistake people often make with online surveys is Continue reading
When developing your survey, whether it’s an online survey, paper survey, kiosk or mobile survey, questions relating to opinions, values, and attitudes require careful consideration. Because these are subjective questions about the thought processes and feelings of a respondent, they are not directly verifiable through external observation. Continue reading
Whether you are designing an Online, Paper, Kiosk or Mobile Survey, this checklist of question development tips will help you to build the best survey questionnaire for your study. Continue reading
As you develop your online, kiosk, mobile or paper survey, you should be creating questions that are as precise as possible. Precision questions have the highest degree of accuracy and truthfulness as a result of the Respondents ability to recall events with ease.
When asking questions about behaviors and activities, the following components contribute to improving the precision of questions: Continue reading