Have you missed some of our past free survey software webinars? Not to worry. We have made them all available as webcasts for you to watch at your leisure. Topics range from online survey design, enhanced survey software features, and robust analysis & reporting capabilities, to the latest in topic-specific survey research.
Many, if not all, industries use customer satisfaction surveys to gather customer feedback. Survey data from customers is used to plan, formulate strategic business strategies and solutions, and make informed business decisions, which improve overall performance. At times, it can be a difficult and laborious task to develop and execute an efficient process of surveying large numbers of customers in a way that produces meaningful results. To get the most use out of your survey research, prior to administering a customer satisfaction survey that targets a sample of customers, take the following factors into consideration: Continue reading
Are you stumped for product & service ideas? If your answer is yes, you’re not alone!
Economic changes have forced businesses to develop long- and short-term strategic business strategies in order to remain successful, which has created an environment of fierce competition. Now more than ever, it is important to stay well-informed of consumer behaviors, industry changes, and evolving trends in order to create innovative and cutting-edge products and services that give your company a competitive advantage over the competition.
Here are five strategies you can use to expand your product & service offerings in ways that appeal to your customer base, create actionable results, and yield increased sales. Continue reading
At many tradeshows and seminars, we are frequently asked many common questions. A couple of our common questions include “What is Snap Survey Software?” and “How do you compare to those monkey surveys?” (That’s one of our favorites!) One common question in particular, however, is related to survey design – “Should demographic questions be included at the beginning or at the end of a survey?”
Many survey researchers will answer “Definitely at the beginning,” and others will say, “No, at the end is the best place.” Some may even suggest putting the most important demographic questions at the beginning and save the less important demographic questions for the end. Continue reading
Why is it important to develop a plan for your online survey?
A survey begins when an individual or organization is challenged with a business problem and the existing data, if accessible, has inadequate data. At this moment, the survey researcher or survey research team will need to consider if the necessary data can be collected by administering a survey, and in what mode: paper survey, online survey, mobile survey, etc. If the requirements include: responses from a number of people; quick turnaround on results; and collect specific information to support a business decision, then an online survey is the most appropriate method of data collection.
A well-planned survey project plan will help focus your plan objectives, map your implementation, and prepare you for data analysis. Proper planning will result in an effective and efficient survey project plan. Gathering the data you need will allow you to focus on implementing well-supported business decisions.
A clearly devised survey project plan will answer the following questions: Continue reading
The New Year has brought some great content and useful information to the Snap Survey Software blog. Have you had time to keep up?
We have highlighted some great topics of interest, such as survey software, online surveys, new online survey software features, survey development tips, social media integration, and more…
Follow our daily Snap Survey Software Blog for the latest news, information, interesting topics, tips, and updates. You can also view our archive of past blog topics in areas such as: survey research, survey development, data analysis, employee surveys, customer satisfaction surveys, healthcare surveys, course evaluations, and many more… Click here
Survey research is a valuable form of data collection for any sized business. Surveys can supply the data necessary to make informed business decisions. Whether it is conducting a consumer product survey for research & development, testing the effectiveness of your marketing campaigns, or collecting feedback about the services provided by your support staff – all results have a significant impact on strategic business decision making.
Given the rising costs of paper, printing, and postage, many businesses are shifting towards online surveys over paper surveys. The costs savings alone by switching to online surveys are a significant motivator. However, the decision to change can be a difficult one; some target populations may not be receptive to strictly online surveys. The debate between which is more effective: paper-based surveys or online surveys continues.
How does each mode of survey research fare in your market? Can your research remain valid if you switch to one mode of survey research, but leave the other behind? Take into consideration the following factors.
The overall success of your survey depends greatly on a good quality response rate. The higher the response rate, the more representative the survey will be of the total population. Ideally, a higher than anticipated response rate will bring more assurance and reliability to the survey results. A higher response rate also allows more robust statistical calculations to be performed. In contrast, a response rate that falls short of the anticipated response rate may bring into question the dependability and representativeness of the survey data. Receiving a low response rate from your survey will skew the results due to response bias, as certain types of people are more likely to respond to surveys than others, so certain views may triumph.
By following these simple guidelines, you can considerably increase the number of respondents who complete your survey. Here are some actions you can take to maximize response rates. Continue reading
If designed and administered properly, employee surveys can provide invaluable feedback to any organization and be an effective performance management tool. Organizations can use employee survey data to create strategies to improve staff retention and increase productivity, as well as provide a benchmark to measure continued improvement.
However, there can be drawbacks. Here are some tips worth considering: Continue reading