Why Use Multi-Mode Surveys for Data Collection?

multi-mode surveysYour survey research project may require a combination of various data collection methods. A mixed methodology approach to data collection can assist in maximizing your survey response rate or to communicate with hard-to-reach respondents. 

There are many methods of data collection. Depending on your research requirements, you can provide your respondents with options and accessibility through a combination of the following modes of survey research:  Continue reading

Should Survey Demographic Questions be at the Beginning or End of a Survey?

At many tradeshows and seminars, we are frequently asked many common questions.  A couple of our common questions include “What is Snap Survey Software?” and “How do you compare to those monkey surveys?” (That’s one of our favorites!) One common question in particular, however, is related to survey design – “Should demographic questions be included at the beginning or at the end of a survey?”

Many survey researchers will answer “Definitely at the beginning,” and others will say, “No, at the end is the best place.” Some may even suggest putting the most important demographic questions at the beginning and save the less important demographic questions for the end.  Continue reading

Improve Online Surveys through Customized Survey Design Features

Customizing your online surveys is an important aspect of survey design. Customization improves the look, feel, and functionality of your surveys. Visual customization makes an online survey not only visually appealing, but customizing questions using advanced response control features also helps to engage the respondent, leading to potentially higher response rates. Continue reading

Survey Design: Sequencing Survey Questions

When designing your survey questions, the answer to a question can be influenced by previous questions and by the answers given to those previous questions.  The order in which you ask your survey questions has a direct impact on how a Respondent will interpret and respond to your questions.  Proper question sequencing is important in all types of surveys including:  Online Surveys, Kiosk Surveys, Paper Surveys, Mobile Surveys and more.   Continue reading

What’s the difference between qualitative and quantitative research?

Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods.  Many mistakenly think the two terms can be used interchangeably.

So what is the difference between Qualitative Research and Quantitative Research? Continue reading

Tips for setting up a Snap smartphone survey

Smartphone survey set-up

Smartphone surveys using Snap software

If you are designing a survey that is principally going to be used on smartphones, the best practice is to design the layout for the survey accordingly. If you are a Snap customer you can use one of the PDA style templates provided with Snap.  A recent worksheet gave general tips on setting up a smartphone survey as well as showing how to set one up in Snap.

 
Do:

  • Think about the size of the screen that people will read it on
  • Have ten or fewer questions
  • Use small graphics or no graphics
  • Have one question per page (to reduce the need to scroll) Continue reading