Survey Questionnaire Design: Checklist for Factual (Behavioral) Questions

Whether you are designing an Online, Paper, Kiosk or Mobile Survey, this checklist of question development tips will help you to build the best survey questionnaire for your study. Continue reading

Surveys and The Components of Precision Questions

As you develop your online, kiosk, mobile or paper survey, you should be creating questions that are as precise as possible.  Precision questions have the highest degree of accuracy and truthfulness as a result of the Respondents ability to recall events with ease. 

When asking questions about behaviors and activities, the following components contribute to improving the precision of questions:  Continue reading

Online Surveys, Paper Surveys, Kiosk Surveys and Mobile Surveys: Understanding and Use of Factual Questions in your Questionnaire

Factual questions, also referred to as behavioral questions, are the most common type of question used in survey questionnaires.  Whether you are designing an online, paper, kiosk or mobile survey, this type of question usually asks about past or ongoing observable behaviors or events, which in theory, can be verified by other people.  Continue reading

Survey Design: Bias Caused by Question Order & Routing Respondents Through Survey Questions

When developing your survey questionnaire it is good practice to use filter questions to ensure respondents only answers questions relevant to them.  Whether it’s an online survey, kiosk survey, mobile survey or paper survey, the guidelines remain constant.  In the example below of an Online Customer Satisfaction Survey, examples of routing options are shown: Continue reading