The main objective of any trade show exhibit is to engage with attendees, build new relationships, generate a good number of sales leads, and collect business contacts. With the rise in popularity of mobile surveys, surveying trade show attendees just got easier.
Build a Lead Qualification Survey
A trade show lead qualification survey is really nothing more than a customer profiling form. When respondents provide answers to a pre-developed set of qualification questions and contact information, you’re collecting extremely valuable information that is used for the purpose of generating new sales.
When you capture trade show attendee data as part of a lead qualification survey, you’re creating warm leads – customers who have heard or recall something about your company. Warm leads are much easier to convert to the next stage in the sales process (as opposed to cold leads or cold calling). Warm leads are at least willing to have a conversation with you about your products and services. Continue reading