What is Gap Analysis in Snap Survey Software?
Advanced survey software solutions provide the capabilities to conduct Gap Analysis. Gap Analysis shows the difference between how important attributes are to your survey respondents and how satisfied respondents are with those attributes. Gap Analysis is a useful way to compare the results from your satisfaction survey questions and importance survey questions, and allows for easy interpretation.
By comparing satisfaction and importance scores on your chart, you can use gap analysis to identify priorities for improvement.
Gap Analysis indicates that if the satisfaction bar is shorter than the importance bar, the company may be experiencing an issue! Below is an example of a Gap Analysis chart. Continue reading