14 Tips to Improve Response Rates

Want to learn 14 tips to improve response rates? We’ll start with 1 – 7.

The higher the response rate, the better. But getting that high response rate can be difficult. Here are seven easy tips for improving your overall survey response rates.

Response Rate Tips 1 – 7

  1. Administer a pre-survey email. A pre-survey email can easily help warm up your respondent sample to the idea of completing your survey. Inform the sample of when they can expect to receive the survey, by what mode (online, mobile, paper, etc.), and explain the incentives (if applicable) and the benefits of the research to the respondent.
  2. Introduce yourself. Compose a well written introduction statement at the beginning of your survey detailing the importance of respondents’ opinions, comments, and overall feedback.
  3. Don’t use sales jargon. When administering an online survey, make sure that your email invitation does not contain text that is too focused on sales or may sound like it is promoting your business.  Customers don’t want to feel like they’re participating in a survey that is too self-promoting. Instead, personalize the invitation and make it more attractive to participants. Continue reading