Princeton National Surveys Leverages Powerful Features of Snap Survey Software

Guest Post: Learn how Princeton National Surveys leverages the powerful features of Snap Survey Software to target and balance respondent samples

by: Scott Fulmer, Research Manager, Princeton National Surveys

A Snap Surveys client for over ten years, Princeton National Surveys (PNS) leverages powerful features of Snap Survey Software to target and balance respondent samples. The advanced technology offered by Snap Surveys enables PNS to collect more complex sample combinations than what is possible with less sophisticated do-it-yourself online survey apps.*

Princeton-National-SurveysSurveys deployed on Snap WebHost, Snap’s online survey management and reporting system, can be programmed with interlocking quotas based on any number of questions, including numeric-entry questions (such as ZIP Code), and the detected screen size of a respondent’s device. The key to this technique is Snap’s feature called derived variables. Using derived variables in Snap Survey Software, a survey designer can write expressions to combine, convert, segment, or calculate responses. Logical, literal, numeric, date, and time expressions are supported. Continue reading