Why Use Demographic Questions in Surveys?

Demographics are characteristics of a population. Characteristics such as race, ethnicity, gender, age, education, profession, occupation, income level, and marital status, are all typical examples of demographics that are used in surveys.

When designing a survey, the research needs to assess who to survey and how to breakdown overall survey response data into meaningful groups of respondents. Both assessments are based on demographic considerations.  Continue reading

Should Survey Demographic Questions be at the Beginning or End of a Survey?

At many tradeshows and seminars, we are frequently asked many common questions.  A couple of our common questions include “What is Snap Survey Software?” and “How do you compare to those monkey surveys?” (That’s one of our favorites!) One common question in particular, however, is related to survey design – “Should demographic questions be included at the beginning or at the end of a survey?”

Many survey researchers will answer “Definitely at the beginning,” and others will say, “No, at the end is the best place.” Some may even suggest putting the most important demographic questions at the beginning and save the less important demographic questions for the end.  Continue reading

Demographic Questions in Your Survey

When designing your questionnaire you will include survey demographic questions to serve as break variables, so that differences in responses between groups can be identified.  Demographic Survey questions include: Continue reading