Measuring your company’s success is just a few clicks away. Perhaps sales are a key factor in calculating your company’s product success. There are, however, different factors which can contribute to your sales success. For example, marketing and advertising can have an affect on buyers’ purchasing habits, or a buyer may be interested in your product because their colleague may have recommended it. To understand exactly where your success stems from and how you fare against competition in your market, you’ll want to consider conducting ongoing surveys.
Conventional survey methods such as paper surveys, in-person interviews, and telephone surveys still remain important methods for survey data collection, especially when trying to communicate with harder to reach respondents. However, online survey software systems provide numerous advantages such as design, administration, and data collection flexibility, ease of data management, and broad reach with the use of multi-mode survey research methods – produce the same survey in different formats, including online surveys, email surveys, mobile surveys, paper surveys, kiosk surveys, and telephone surveys. Continue reading