Consider Information Accuracy When Designing Online Surveys

When designing online surveys, take into consideration information accuracy

Some online survey questions yield more accurate results than others. Survey respondents can accurately answer straightforward demographic questions about their gender and age, however, when it comes to attitudes and opinions on a particular subject, some respondents may not produce a clear answer.

Attitude and opinion questions should be phrased in a way that best represents how survey respondents think and speak about a particular subject. In some cases, certain online survey questions need to be skipped when they do not apply to a respondent’s experiences or they are irrelevant to a respondent. Continue reading