Measuring the success of your business is simple, right? All you have to do is take a look at your products and services to determine how successful your business is in the eyes of the great majority. You may use sales as a factor to gauge success. However, there are different factors and scenarios that can lead to successful sales. For example, say you are running a thriving promotional ad campaign on your Facebook page. This campaign has influenced many consumers to purchase your products; however, they purchase once and do not return. How does short-term success effect your long-term success? To fully comprehend your target market, and to understand how and why consumers purchase your products, businesses must revert to the tried-and-true method of survey research. Continue reading →
Using survey software to administer survey research is a powerful tool that market researchers use to gather data. Advanced survey software providers have survey solutions for all modes of survey research, including: online surveys, paper surveys, phone surveys, to the more recent introduction of mobile surveys. Available survey solutions have led to widespread use of quantitative surveys, across all survey modes, to collect, analyze, and use data to formulate strategies for a more effective business model, create targeted marketing strategies, enhance customer service, and much more. Executed correctly, survey research can benefit market researchers with reliable and useable data, and improve research ROI. Continue reading →
Are you currently engaging with your customers through top social media websites – Facebook, Twitter, Google+, LinkedIn, or perhaps Pinterest? Is social media a main component of your overall marketing plan? If your answer is “no,” then perhaps you may be interested in a few astounding statistics compiled by Forrester Research. This study reveals that at least 8 in 10 online users engage in some form of social media, with North America, Europe, metro Asia, and Latin America being regular users. In fact, more than 86% of US adult online users and 79% of European adult online users engage in social media. It’s certainly no secret that social media is now a global phenomenon.
Now is the time to harness this engagement by incorporating online surveys into your social media marketing plans. Conducting online surveys can elevate your social media activities to a whole new level. Whether you conduct a one question online poll or a full online survey, conducting surveys via social media is a way to engage with your customers. Below are strategies to develop, incorporate, and promote one question online polls or online surveys into your social media marketing activities: Continue reading →
No matter what industry you are in – business, education, healthcare – you will use surveys as an important tool to collect respondent data. Any industry can benefit from conducting surveys. A great survey solution is advanced survey software. Businesses use survey software to create marketing surveys, product surveys, customer satisfaction surveys, employee satisfaction surveys, and many more. Educators use survey software to create student surveys, course evaluations, and can even create and administer student assessments. And those in healthcare can use survey software to administer patient satisfaction surveys, health assessments, and other health-related surveys. In many advanced survey software solutions, mobile applications are available to administer on mobile devices such as iPads, iPhones, and tablet PCs.
No matter what objectives the researcher has for a survey, results are only reliable and valid if the survey questions are prepared and administered correctly and in the proper survey mode. Some surveys are poorly written or they are targeted to the wrong audience, generating inaccurate data. Here are a few tips for designing surveys and developing survey questions. Continue reading →
As we have discussed in recent Snap Survey Software blog posts, taking customer satisfaction into serious consideration is a key factor in developing a successful, lasting business. If your company is not gathering customer feedback, you may be making strategic business decisions that are not in line with your customers’ interests, which could have a negative effect on your business.
The most efficient and economical way to measure customer satisfaction is to create customer satisfaction surveys with the help of a survey software solution. An advanced survey software solution can manage multi-mode survey research methods – produce the same survey in different formats; including online surveys, email surveys, paper surveys, mobile surveys, kiosk surveys, and telephone surveys – depending on the best way to reach your customer base. Customer satisfaction surveys are designed to give you anonymous and unambiguous insight into your customers’ thoughts and perceptions of your products, services, programs, and your company as a whole, as well as information leading to what needs to be changed in order to retain lasting customer relationships. Continue reading →
At many tradeshows and seminars, we are frequently asked many common questions. A couple of our common questions include “What is Snap Survey Software?” and “How do you compare to those monkey surveys?” (That’s one of our favorites!) One common question in particular, however, is related to survey design – “Should demographic questions be included at the beginning or at the end of a survey?”
Many survey researchers will answer “Definitely at the beginning,” and others will say, “No, at the end is the best place.” Some may even suggest putting the most important demographic questions at the beginning and save the less important demographic questions for the end. Continue reading →
Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods. Many mistakenly think the two terms can be used interchangeably.
So what is the difference between Qualitative Research and Quantitative Research? Continue reading →