To ensure your research project is a success and help you collect high quality, meaningful data, consider these best practice tips before creating a questionnaire.
Following on from National Public Health week, which is recognized at the start of every April, we’ve taken a look at how survey software is being used by healthcare organizations such as the NHS.
NHS Trusts are required to collect feedback and conduct assessments on patients and staff, as well as undertaking a range of audits and research projects. The wide range of questionnaires and surveys that each NHS Trust needs to complete can be complicated to administer. It’s often difficult and time consuming to collate responses, analyze them, and determine useful insights and develop ongoing improvements from the data.
There are many methods for collecting survey data. Which method is the best for your research?
The method in which you conduct your survey can have a significant impact on the feedback you receive. Some questions may draw different respondent answers if asked in a paper survey, in an online survey or mobile survey, or in a telephone or face-to-face interview. In online, paper, and mobile surveys, visual design elements have a major impact on how questions are read and interpreted by survey respondents. In telephone and face-to-face interviews, words are given more importance because of the conversational format. When designing a survey, be aware of the types of questions you are asking, and ensure that they are in-line with your method of survey data collection. Continue reading
Take customer satisfaction into consideration when developing strategic business decisions.
The most efficient way to measure customer satisfaction is to develop customer satisfaction surveys with the help of a good survey software solution. An advanced survey software solution can manage multi-mode survey research methods – produce the same survey in different formats; including online surveys, mobile surveys, paper surveys, and more – depending on the best method to reach your target customer base. Customer satisfaction surveys are designed to give you anonymous and unambiguous insight into your customers’ thoughts and perceptions pertaining to your products, services, programs, and your organization as a whole. They can also provide valuable information leading to what needs to be changed in order to retain lasting customer relationships.
Learn how to create a new language edition of your survey using Snap Survey Software
Want to learn how to create a dual-language survey? If you are publishing an online survey to Snap WebHost, our online survey management system, you can set-up functionality so that respondents can select the language in which they prefer, and be directed to that language edition to complete your survey. Regardless of language, the question options are identical for both languages. If you want to change the physical look of a survey for each language edition, you should create a new format edition instead.
New language editions can use different languages, or use different question text in the same language. For example, you may choose to publish the same survey directed at adults or children. You could also localize the same survey for different areas.
Give survey respondents the options to choose ‘Other’ or ‘Other, please specify’ as a survey question response option
Some survey questions have straightforward answer options such as some yes/no questions, but there are many single response and multiple choice questions with list options that may or may not meet all respondents’ needs. No matter what type of survey you are conducting, be it a course evaluation, health assessment, customer satisfaction survey, or any type of research survey, there will always be a need for questions that include an ‘Other’ or ‘Other, please specify’ response option. When developing your survey, do your best to create answer options that are as complete as possible, but always include the option for the respondent to select ‘Other’ or ‘Other, please specify’ so they can provide their own response option.
Avoid over-surveying your customers with these strategies
Surveying your customers is a great way to learn more about customer satisfaction, areas where your products, services, or overall organization needs improvement, perceptions about your brand, and many more. However, over-surveying your customer base can cause a decline in response rates and may also weaken the value of your surveys.
Your customers are flooded with requests for feedback through online and email surveys, mobile devices, and through many social media outlets. Don’t be that organization that inundates their customers with incessant requests for feedback.
Here are six strategies to tactfully gather feedback from customers while at the same time ensuring that you are not overwhelming your customers, or worse, damaging the customer relationship. Continue reading
Create a grid question with both multi-choice and open comment survey questions
If you are creating an online survey, it is usually best to use dynamic text substitution and routing to adapt your questions to your respondents’ answers. This also means that you can have more flexibility with the width of survey layouts, so they can be used with mobile surveys to optimize the viewable space on mobile devices as well as viewable space on kiosks and computers screens. However, if you are creating a survey that is used both online and on paper, you may wish to combine grid questions in a different way.
Snap Survey Software cannot assume what size screen or size paper you will be using to print your paper survey. Snap also can’t be sure whether questions are going to be visible, because you might add masking or routing, so questions will appear and disappear differently for diverse respondents. As a result, Snap uses percentages of the total area to properly layout your survey questions. This guarantees that the questions will fit in the layout and mode in which you administer your survey to respondents. Continue reading
Survey Software – An Effective Information Collection Tool
Survey Software is a powerful, complete solution to design and administer surveys, manage data collection, analyze data, and generate reports. Many users have the perception that survey software is just for large-scale research projects, when in fact it is a very versatile tool for both large-scale and small-scale projects.
The main goal of any survey research project is to collect data that can be used to analyze the thoughts and opinions of a greater population, and use that data to make informed decisions that may affect the business, or the outcomes of a study or research project. However, whether the survey is large or small, survey software remains simply an information gathering tool. Continue reading
What are the Advantages and Disadvantages of Surveys?
Surveys are easy to develop, especially when using the advanced survey software solutions available today. Many researchers are tempted to do much of their data collection online; however, it is not always the preferred mode of data collection, especially if respondents are in hard-to-reach areas. Whether a researcher uses an online survey, mobile survey, paper survey, or a combination of all modes, the mode should depend on the type of study and the demographics of respondents.
Online surveys and mobile surveys tend to be the most cost-effective modes of survey research, yet they may not reach those respondents that can only respond using alternate modes. Results of online surveys and mobile surveys may suffer and differ greatly if important respondents are left out of the research. Hard-to-reach respondents may be easier to reach using more traditional methods such as paper surveys or face-to-face interviews. Continue reading